Responsibilities

• Own the strategy, planning, and cross-functional execution of Aircall’s highest-priority global integrated marketing programs.
• Translate company and marketing priorities into clear program strategies, audiences, narratives, channel plans, regional activation models, and measurable goals.
• Lead programs from initial brief through development, launch, regional rollout, performance analysis, and post-program optimization.
• Establish program scope, milestones, owners, budgets, dependencies, decision rights, and success metrics.
• Create integrated briefs that align Product Marketing, Creative, Content, Demand Generation, Regional Marketing, Marketing Operations, Data, PR, events, and external partners.
• Ensure every channel and regional activation contributes to one coherent customer experience rather than operating as a collection of separate tactics.
• Partner with regional teams to translate global strategies into locally relevant programs while protecting the core message and creative platform.
• Identify risks, resolve competing priorities, and drive timely decisions across senior stakeholders.
• Build repeatable planning frameworks, campaign playbooks, and operating cadences that improve global-to-local execution.
• Partner with Marketing Operations and Data to define measurement plans and assess impact across awareness, engagement, pipeline, product adoption, and brand positioning.

Requirements

• 7+ years of experience in integrated marketing, global campaigns, brand activation, product launches, or a related B2B SaaS marketing discipline.
• Experience leading complex, multi-channel programs across multiple regions without relying on direct reporting authority.
• A track record of translating business priorities into integrated marketing strategies and executable plans.
• Strong understanding of how brand, product marketing, content, demand generation, events, and regional marketing work together.
• Experience managing significant program budgets, agency partners, timelines, and cross-functional dependencies.
• Strong strategic judgment and the ability to make recommendations when goals, ownership, or inputs are still evolving.
• Excellent executive communication, facilitation, and stakeholder-management skills.
• Analytical fluency and experience defining success metrics, interpreting program performance, and recommending investment changes.
• Strong AI fluency and practical experience using AI to improve marketing planning, execution, or analysis.
• Experience marketing AI products, supporting category creation, or working within a global B2B technology company is a strong plus.