Responsibilities

• Strategic Leadership Set the global vision and roadmap for both Marketing Excellence and Marketing Communications, ensuring cohesive strategies that drive growth and elevate brand impact.
• Serve as a senior advisor to product management, regional marketing, commercial leaders, and country organizations.
• Lead communications strategy for POC Diagnostics globally, ensuring consistent messaging and effective multi-channel execution.
• Marketing Excellence Leadership Lead the development, governance, and adoption of marketing standards, processes, and best practices globally.
• Oversee competency-building programs, capability frameworks, and training aligned to the Marketing Excellence model.
• Ensure transparent planning, execution, performance tracking, and optimization of global and regional digital campaigns, including KPI definition and reporting.
• Foster strong collaboration across business areas, business lines, and countries.
• Serve as executive sponsor for digital marketing tool governance (e.g., Eloqua for email marketing).
• Marketing Communications (Marcom) Leadership Lead Strategic Communications: Drive the development and execution of innovative, results-driven marketing communication strategies, plans, and media channels to achieve business objectives.
• Performance Analysis & Optimization: Evaluate the effectiveness of marketing initiatives using defined performance metrics, dashboards, and analytics frameworks to assess impact and guide optimization.

Requirements

• Bachelor’s degree in communications, marketing, business administration, advertising, or related areas required.
• Master’s degree is desirable.
• Minimum 7–9 years in marketing, marketing communications, advertising, or business management with a proven record of delivering impactful strategies.
• Demonstrated mastery of multiple disciplines, including campaign development, sales enablement, advertising, digital marketing, and media planning.
• Exceptional command of English with strong writing, editing, grammar, and proofreading abilities; meticulous attention to detail.
• Ability to provide clear direction, constructive feedback, and day-to-day oversight to a high-performing team.
• Skilled in developing timelines, managing budgets, and coordinating multiple projects from concept through execution.
• Proven ability to analyze campaign performance and translate insights into actionable improvements.
• Strong relationship-building skills and ability to identify opportunities for customer advocacy and engagement.
• Advanced knowledge of Microsoft Office (especially PowerPoint) and Adobe Acrobat; familiarity with digital platforms and e-commerce strategies.

Preferred

• Experience in VoC, Speaker Programs, Advisory Boards, or external engagement governance a strong plus.

Benefits

• medical insurance, dental insurance, vision insurance, 401(k) retirement plan.
• life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.