Responsibilities

• Set the strategic vision across the full portfolio.
• Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
• Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
• Shape brand evolution and competitive positioning & drive growth with critical audiences.
• Own the marketing strategy for important audiences across the portfolio.
• Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
• Build and scale the through-creator marketing model.
• Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
• Integrate AI into marketing strategy and operations.
• Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.

Requirements

• 10+years of experience with team leadership, cross-functional team leadership, or team management
• Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands
• Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
• Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
• Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders

Preferred

• Experience leading consumer marketing for large-scale tech brands
• Creator-economy expertise and experience marketing with and through creators
• Incremental experience in product marketing and growth marketing
• Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)

Benefits

• bonus + equity + benefits
• Meta offers benefits.