Responsibilities

• Marketing Strategy & Category Leadership
• Own Tulip's marketing strategy end to end, aligning it to company growth targets and defining our position as the leader in AI-native frontline operations
• Articulate, sharpen, and champion the Tulip narrative, and own how Tulip is perceived by those who shape the market - analysts, press, and industry voices
• Serve as a key member of the executive team, partnering with the CEO and board on growth strategy, positioning, and market opportunity
• Leadership of an AI-Native Marketing Organization
• Build, develop, and retain a high-performing, diverse marketing team from individual contributors to senior leaders, and model Tulip's operating principles as a leader others want to work for
• Reengineer how the team works, what it can produce, and the pace it operates at, so marketing sets the standard for AI adoption across Tulip
• Own how Tulip is discovered and chosen as buying shifts to AI-mediated search and agents, ensuring the brand and its content are built to win in that landscape
• Growth, Demand & Brand
• Own marketing's contribution to pipeline and revenue, building a durable, data-driven growth engine in lockstep with Commercial, including a unified account-based approach across sales, marketing, and customer success

Requirements

• 12-15+ years of marketing experience, including several years leading marketing at the executive level and marketing on a global scale, ideally in enterprise B2B SaaS in the technical, industrial, or hard-tech domains
• A track record of scaling marketing through high-growth stages (e.g., Series B/C/D/IPO) and building the team, systems, and pipeline to match
• Demonstrated ownership across the full marketing spectrum, including storytelling, brand, demand generation, product marketing, communications, PR, and events
• Experience building a category or positioning a company as a market first-mover, with the technical fluency to credibly market a sophisticated product and partner substantively with Product and Engineering
• Deep conviction about AI's impact on marketing, with a track record of building or transforming a marketing organization to be AI-native, including how the team operates, how demand is generated, and how the brand shows up
• Fluency with data and the executive presence to partner with the CEO, sales leadership, and the board.

Preferred

• Experience creating and growing a one-of-a-kind owned event
• A strong track record with analyst relations and press, and comfort representing a company externally
• Experience building a partner ecosystem as a major growth lever

Benefits

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D, FSA, Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies
• Dog-friendly office