Global Head of Digital Marketing Strategy & Channels, Senior Vice President

Responsibilities

• Enterprise Digital Strategy & Maturity
• Develop and lead State Street's enterprise digital strategy across web, search, email, marketing automation, and emerging digital channels.
• Take an enterprise, State Street-wide view across all key user journeys and personas we serve, and design digital experiences around the distinct growth outcomes of each business we support.
• Partner closely with the data, marketing technology and digital operations teams to define the right roadmap of digital maturity for the enterprise, sequencing investment against business priorities.
• Serve as the firm's center of excellence for digital distribution, audience engagement, discoverability, and channel effectiveness.
• Partner with marketing, communications, product, technology, and business teams to create integrated digital experiences and customer journeys.
• Website Strategy & Digital Experience
• Own the strategic direction, governance, and performance of State Street's websites and digital properties.
• Ensure digital experiences support business objectives, client engagement, content consumption, and demand generation.
• Oversee homepage strategy, information architecture, navigation, content placement, and user journey optimization.

Requirements

• 15+ years of experience in digital marketing, digital strategy, web experience, search, media, or related disciplines, with a track record as both a strategist and a hands-on operator.
• Significant experience leading enterprise digital marketing and channel organizations within financial services or another highly regulated industry.
• Deep expertise in website strategy, digital experience, SEO, AEO/GEO, paid media, marketing automation, personalization, and analytics.
• Demonstrated ability to build and run a test-and-learn operating model, translating audience data into operationalized channel improvements.
• Proven success building scalable digital capabilities, governance models, and operating frameworks, including digital maturity roadmaps built in partnership with data, martech, and technology teams.
• Experience leading global teams and influencing senior stakeholders.
• Strong commercial mindset with the ability to connect digital investments to measurable business outcomes and efficacy.

Preferred

• Experience leading large-scale website transformation and optimization initiatives.
• Expertise in AI-enabled discoverability, personalization, and emerging digital engagement capabilities.
• Experience managing or guiding enterprise marketing technology ecosystems and digital product roadmaps.
• Strong understanding of audience acquisition, attribution, and performance marketing.
• Demonstrated ability to partner across communications, marketing, research, and business teams to drive aligned messaging and measurable outcomes.
• Strong understanding of content governance, editorial strategy, audience engagement, analytics, and AI-enabled content capabilities.
• Experience working in a large, complex, global organization with multiple legal entity structures and business lines, and deep fluency in the controls that come with operating in a highly regulated industry.
• A strong, disciplined leader and builder of diverse, collaborative teams, with a genuine commitment to elevating the skills and craft of the people they lead.
• Ability to manage projects across multiple stakeholders, timelines, and key deliverables, with a track record of connecting the dots to inform a larger strategy while maintaining an execution-oriented mindset.
• A hands-on leader, equally comfortable setting strategy and rolling up their sleeves to support execution.

Benefits

• For a full overview, visit https://hrportal.ehr.com/statestreet/Home .