Responsibilities

• Define and own the global demand generation vision and roadmap, aligning with corporate growth strategies and regional GTM priorities.
• Partner with the Head of Comms Strategy & Planning to translate business objectives into integrated media strategies that balance brand building and performance delivery.
• Serve as the senior authority on paid, owned, and earned media, ensuring best-in-class execution across all channels.
• Partner with Regional/Country and Product GMs to adapt strategies to local dynamics while maintaining global consistency.
• Lead and inspire a global community of regional media professionals, ensuring they are 100% focused on driving local growth.
• Oversee all major global agency partnerships, ensuring accountability, innovation, and operational efficiency.
• Direct investments across brand media, retail media, PR, social, influencer, and emerging channels, ensuring measurable ROI.
• Establish standards, playbooks, and benchmarks to elevate performance across regions.
• Work in close partnership with Sales, Product Marketing, the broader Integrated Marketing, and Customer Experience organizations to ensure media strategies align with customer insights and commercial priorities.
• Collaborate with Analytics & Insights teams to set a data-driven foundation for investment decisions, campaign optimization, and business impact measurement.