Responsibilities

• Define and own the global demand generation vision and roadmap, aligning with corporate growth strategies and regional GTM priorities.
• Partner with the Head of Comms Strategy & Planning to translate business objectives into integrated media strategies that balance brand building and performance delivery.
• Serve as the senior authority on paid, owned, and earned media, ensuring best-in-class execution across all channels.
• Partner with Regional/Country and Product GMs to adapt strategies to local dynamics while maintaining global consistency.
• Lead and inspire a global community of regional media professionals, ensuring they are 100% focused on driving local growth.
• Oversee all major global agency partnerships, ensuring accountability, innovation, and operational efficiency.
• Direct investments across brand media, retail media, PR, social, influencer, and emerging channels, ensuring measurable ROI.
• Establish standards, playbooks, and benchmarks to elevate performance across regions.
• Work in close partnership with Sales, Product Marketing, the broader Integrated Marketing, and Customer Experience organizations to ensure media strategies align with customer insights and commercial priorities.
• Collaborate with Analytics & Insights teams to set a data-driven foundation for investment decisions, campaign optimization, and business impact measurement.

Requirements

• 15+ years of progressive leadership experience in media, demand generation, or growth marketing, with global remit.
• Track record of delivering measurable business impact through integrated, cross-channel media strategies.
• Experience managing large budgets, global agency ecosystems, and high-performing teams.
• Deep understanding of retail media, performance marketing, brand building, PR, and influencer ecosystems.
• Adept at balancing art and science—creatively building brand equity while ruthlessly optimizing performance.
• Strong executive presence, with the ability to influence across C-suite, global GMs, and cross-functional leaders.
• Passion for staying ahead of consumer, technology, and cultural trends—with the courage to innovate.