Responsibilities

• Own the creative expression of the PAX brand across all channels and formats.
• Translate brand strategy into distinctive, culturally relevant platforms and campaigns using non-traditional storytelling to navigate advertising restrictions.
• Ensure creative excellence across advertising, digital, social, retail, product launches, packaging, and experiential activations.
• Develop big ideas that build brand heat and drive product demand.
• Lead the creative development of integrated campaigns spanning digital, retail, partnerships, and cultural moments.
• Bring concepts to life across storytelling, motion, environments, packaging, and product.
• Continue evolving the visual and creative identity of PAX for a divers audience ranging from wellness-seekers to cannabis connoisseurs.
• Oversee design and storytelling across product launches, packaging, merchandising, retail displays, and brand environments.
• Partner with product and industrial design teams to ensure brand and product feel seamlessly connected.
• Lead, mentor, and grow a high-performing multi-disciplinary internal creative design team.
• Create a culture of ambitious thinking, craft, and creative accountability.
• Establish efficient processes that enable breakthrough work and high-quality production while managing complex compliance requirements.
• Collaborate closely with marketing, product, insights, and leadership teams to bring brand and product strategies to life.
• Ensure creative work is grounded in consumer insights and business objectives.
• Select and lead strong relationships with external agencies and production partners
• Expand network of creative collaborators across culture, fashion, design, and entertainment.

Requirements

• 15+ years of creative experience across leading agencies and/or premium consumer brands
• Proven ability to concept and execute breakthrough integrated campaigns in “dark market” or regulated environments (e.g., cannabis, alcohol, or luxury tech.)
• Experience building and evolving premium consumer brands
• Strong portfolio demonstrating campaign concepting, brand storytelling, and design craft
• Deep experience across packaging, product, advertising, digital, retail, and experiential
• Ability to operate both strategically and hands-on
• Strong creative instincts and ability leading multidisciplinary creative teams
• Clear understanding of consumer insights and brand strategy
• Experience collaborating with product and marketing teams in a fast-moving consumer or technology environment
• Role can be hybrid or remote in CA or NY

Preferred

Benefits