Responsibilities

• Strategic Leadership: Develop and lead the global HCP marketing strategy for rilzabrutinib in IgG4-RD across prelaunch and launch phases
• Define HCP segmentation, targeting, and positioning strategies based on deep understanding of the treatment landscape and customer insights
• Collaborate with cross-functional teams including Medical Affairs, Market Access, Patient Advocacy, and Commercial Operations to ensure integrated execution
• Partner with regional and local marketing teams to adapt global strategies for local markets while maintaining brand consistency
• Disease State Awareness: Design and implement comprehensive disease state awareness campaigns to increase recognition and diagnosis of IgG4-RD among relevant HCP audiences
• Develop educational content and programs that address knowledge gaps in disease pathophysiology, clinical presentation, and diagnostic criteria
• Build strategic partnerships with key opinion leaders (KOLs), medical societies, and advocacy organizations to amplify disease awareness efforts
• Insights Generation & Market Intelligence: Seamlessly collaborate with market research and CI functions to generate deep HCP, competitive, and market insights that inform strategy development
• Plan, organize, and facilitate HCP Advisory Boards, bringing together key opinion leaders and clinical experts to gather strategic input on disease state, unmet needs, messaging, and marketing approaches
• Design and lead Strategic Steering Committees (SSCs) to align cross-functional and cross-regional stakeholders on brand strategy and marketing priorities

Requirements

• Bachelor's degree in Life Sciences, Marketing, Business, or related field; Advanced degree (MBA, PharmD, PhD) preferred
• 8+ years of pharmaceutical/biotech marketing experience with demonstrated progression of responsibility
• Proven track record in HCP marketing, preferably in specialty care, rare disease, or immunology/rheumatology therapeutic areas
• Experience leading prelaunch and launch marketing activities for innovative therapies
• Strong understanding of omnichannel marketing principles and digital engagement strategies
• Experience with AI technologies and their application in pharmaceutical marketing
• Demonstrated experience planning and facilitating advisory boards and/or strategic steering committees
• Deep knowledge of pharmaceutical regulatory environment and promotional review processes
• Demonstrated ability to develop strategic marketing plans and translate them into actionable campaigns

Nice-to-have

• Experience in rare disease or orphan drug marketing
• Background in immunology, rheumatology, or related therapeutic areas
• Experience working with KOLs and medical societies
• Track record of successful disease awareness campaign development
• Global marketing experience with ability to work across diverse markets and cultures
• Familiarity with IgG4-RD or related autoimmune conditions

Benefits

• The opportunity to shape the launch of a potentially transformative therapy for a rare disease with high unmet need
• A collaborative, innovative culture that values bold thinking and patient-focused solutions
• Access to cutting-edge technologies and resources to drive marketing excellence
• Global exposure and the chance to work with world-class colleagues across functions and geographies
• Competitive compensation and comprehensive benefits package
• Commitment to diversity, equity, and inclusion
• Professional development opportunities and career growth within a global biopharmaceutical leader