Responsibilities

• Develop and execute compelling messaging, value propositions, and thought leadership content aligned to the Public Sector and Health Care & Life Sciences industry and solutions priorities.
• Support strategic marketing initiatives for key solutions and industry programs, partnering across product marketing, sales, and marketing teams.
• Plan and execute webinars, community events, podcast programs, and stakeholder engagement activities.
• Assess customer journey content, identify gaps, and drive content creation and optimization efforts.
• Collaborate with cross-functional teams to maintain strategic marketing plans, content roadmaps, and business priorities.
• Champion content reuse, AI adoption, automation, and process improvements to increase marketing efficiency and impact.
• Manage ad hoc marketing requests and projects while ensuring alignment with high-priority business objectives.
• Measure program effectiveness and use insights to continuously improve marketing outcomes.
• Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
• Coordinate, manage, and maintain the ongoing thought leadership plan aligned to our business units.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Typically requires five years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing (experience in a specific domain {industry, technology, or solution} directly related to the area of assignment may be used to satisfy this requirement).
• Experience building content strategies aligned to sales stages and the buyer’s journey.
• Proven ability to use analytics and insights to guide content decisions and measure impact.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Preferred

• Building Partnerships - Developing and leveraging relationships within and across work groups to achieve results, managing commitments, schedules, and deadlines.
• Business Acumen - Using one’s knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics
• Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others
• Ability to articulate/translate product and service capabilities into the customer issue context.
• Ability to identify key target audiences and, from them, create necessary personas who influence the buying decision.
• Ability to map product/portfolio and customer business pains into product marketing plans.
• Strong writing skills, including the ability to translate technical information into simple, audience-appropriate language.