Global HCP Marketing Lead, Duvakitug (IBD)

Responsibilities

• Own the global HCP marketing strategy for duvakitug in IBD across prelaunch and launch, grounded in treatment-landscape, competitive, and customer insights
• Align cross-functional partners (Medical Affairs, Market Access, Patient Advocacy, Market Research) and key markets (notably US, Japan) on integrated, locally adapted execution
• Act as the thought leader on IBD HCP marketing for senior leadership
• Build and refine HCP segmentation (prescribing behavior, specialty, patient mix, engagement preferences) to guide targeting and resource allocation
• Translate segmentation into actionable, omnichannel campaign plans, adjusting as the HCP landscape evolves
• Design disease-state awareness campaigns and educational content to close HCP knowledge gaps in IBD diagnosis and management
• Lead the commercial KOL engagement strategy (identification, mapping, cultivation) and partner with medical societies/patient advocacy to extend reach
• Plan and facilitate Advisory Boards and Strategic Steering Committees, synthesizing input into strategic recommendations
• Build lasting, trust-based KOL relationships supporting brand advocacy
• Develop evidence-based messaging and integrated omnichannel campaigns (digital, in-person, hybrid) for gastroenterologists, IBD specialists, and other prescribers

Requirements

• Bachelor9s degree in Life Sciences, Marketing, Business, or related field; advanced degree (MBA, PharmD, or PhD) preferred
• 8+ years of progressive pharmaceutical/biotech marketing experience, including HCP marketing in specialty care — gastroenterology, immunology, or related therapeutic areas preferred
• Experience leading prelaunch and launch marketing for innovative therapies, including building marketing capabilities from the ground up
• Strong grasp of omnichannel marketing and digital HCP engagement, with experience applying AI technologies in pharmaceutical marketing
• Experience planning/facilitating advisory boards and strategic steering committees, and engaging KOLs in a commercial context
• Proven agency management skills (briefing, budget oversight, performance management)
• Solid knowledge of pharmaceutical regulatory and promotional review processes
• Demonstrated ability to build strategic marketing plans and translate them into actionable, measurable campaigns
• Global marketing experience across diverse markets/cultures, including the US and Japan

Preferred

• 8+ years of progressive pharmaceutical/biotech marketing experience, including HCP marketing in specialty care — gastroenterology, immunology, or related therapeutic areas preferred
• Background in gastroenterology, IBD, or related inflammatory/autoimmune and biologics markets, with familiarity with the IBD treatment landscape (standard of care and emerging therapies) preferred

Benefits

• - Bring the miracles of science to life alongside a supportive, future-focused team.
• - Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• - Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• - Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.