Responsibilities

• Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase.
• Build and Manage Agents for AI SDR Trial Funnel: Oversee the deployment and performance tuning of our Trials to provide a 24/7 personalized onboarding experience, directly addressing current yield gaps through iterative prompt engineering and workflow optimization.
• Behavioral Nurturing: Segment trial users based on product usage and in-product behavior and develop highly personalized campaigns to drive activation.
• Content for Conversion: Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value.
• Experimentation Roadmap: Design and execute rigorous A/B testing and experimentation roadmap for the entire trial-to-customer journey, including landing pages, trial signup flows, pricing pages, and in-app CTA placement.
• Trial Extension Strategy: Develop and test strategies for offering, qualifying, and managing trial extensions to maximize conversion for high-potential users who need more time.
• Sales Enablement: Define the conversion points for sales qualified leads and collaborate with Sales to ensure timely, effective follow-up with the most engaged trial accounts.
• Metric Ownership & Analysis: Own and report on critical KPIs related to the trial stage, including Trial Conversion Rate, Trial Duration, Customer Acquisition Cost, Trial Abandonment, and feature Adoption Rate.
• Data Integration: Work with Revenue Operations and Product teams to ensure data fidelity and robust tracking across all platforms (CRM, Marketing Automation, Product Analytics).
• Insight Generation: Analyze quantitative (GA4, Adobe, Pendo) and qualitative data to diagnose drop-off points and inform/test new growth hypotheses.

Requirements

• 5+ years of experience in Growth Marketing, Demand Generation, or a similar role within a B2B SaaS or enterprise software environment
• Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates.
• Technical fluency and experience with:
• Marketing Automation/CRM: Outreach, Marketo, Salesforce, or similar.
• Product Analytics: Pendo, Amplitude, Mixpanel, or similar.
• A/B Testing Tools: Optimizely, VWO, or similar.
• Landing Page Tools: Hushly, Mutiny
• Ad Platforms: Google, Bing, 6Sense, LinkedIn
• Data Proficiency: Highly comfortable interpreting large data sets, building dashboards, and extracting actionable insights from web analytics tools (e.g., Google Analytics 4, Tableau)
• Previous marketing experience with an understanding of the Monitoring & Observability buyer persona (preferred but not mandatory)

Preferred

• Previous marketing experience with an understanding of the Monitoring & Observability buyer persona (preferred but not mandatory)
• The Experimenter: you have a "fail fast, learn faster" mindset and approach challenges scientifically.
• The Translator: you can translate complex product features into value-driven marketing messages for a technical audience.
• The Owner: you take full ownership of your metrics, constantly seek new opportunities, and thrive in an environment where your work directly impacts revenue.
• The Collaborator: you excel at working cross-functionally with Product Managers, Sales Leads, and Engineering teams to launch integrated growth initiatives.