Responsibilities

• Lead, mentor, and inspire a high-performing global marketing team to drive excellence in downstream marketing
• Create a high-performance culture that aligns with our values, develop talent pipelines and support teammates’ development
• Support adoption of new downstream marketing processes, tools, and ways of working as the organization and portfolio evolve
• In collaboration with their Director, set performance goals and drive accountability across global downstream marketing initiatives
• In close collaboration with upstream marketing team and Director of Downstream Marketing, define global positioning, messaging, evidence dissemination and customer engagement approaches based on segmentation and targeting to ensure competitive advantage and revenue growth
• Closely partner with regional commercial leaders to adapt strategies to market-specific needs and regulatory landscapes
• Own execution and tracking of key commercialization KPIs, including launch readiness, adoption metrics, funnel performance, and post-launch optimization for the assigned portfolio.
• Lead global downstream marketing team for assigned portfolios ensuring successful execution of commercialization and adoption tactics detailed in Annual Marketing Plans
• Ensure seamless handoff from upstream marketing, maintaining strategic continuity
• Drive differentiated launch planning, execution, and post-launch performance tracking to support revenue, profit and market share goals

Requirements

• Bachelor’s degree
• At least 7 years of professional experience, including at least 5 years of progressive product marketing roles in the medical device industry
• Willingness and ability to travel up to 40%, including internationally
• Global downstream marketing experience specifically with commercialization and product launches in medical device industry
• Ability to work effectively in a cross-functional, matrix organization

Preferred

• People management and product marketing experience
• Clinical understanding of endoscopic procedures and customer value drivers
• Advanced degree (e.g., MBA or Master’s in a related field)