Responsibilities

• Own the global event marketing strategy across SAP ecosystem conferences, industry events, executive dinners, roundtables, and regional SAP user group events
• Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence
• Partner with Sales leadership to align event strategy directly to target accounts and open opportunities
• Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting
• Execute events as integrated marketing programmes that reinforce our Intelligent Change Management narrative — never as standalone activities
• Drive attendee engagement programmes that create real executive conversations and BDR pipeline opportunities
• Collaborate with the Global Demand Generation Manager and BDR teams to identify and prioritise target accounts for each event
• Coordinate executive meetings and networking opportunities that support opportunity progression
• Track and report event-generated SQAs, opportunities, and pipeline impact through Salesforce
• Analyse event performance across SQA generation, opportunity creation, pipeline ROI, and engagement quality

Requirements

• 4+ years in field marketing, event marketing, or demand generation within B2B SaaS or enterprise technology
• A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data
• Experience partnering closely with Sales teams on account-based marketing and opportunity development
• Proven ability to manage global conferences and complex, multi-stakeholder event programmes
• Comfortable in fast-moving scale-up environments where priorities shift and autonomy is expected
• Strong event management and vendor coordination capability
• Proficiency with Salesforce and Pardot (or equivalent marketing automation)
• Data-driven approach to measuring and reporting on marketing performance
• Excellent communication and stakeholder management skills — comfortable engaging across global teams, Sales leadership, and C-suite
• Highly organised with the ability to manage multiple events and priorities simultaneously
• Collaborative by nature; thrives in a cross-functional team environment
• Growth mindset — you experiment, learn fast, and iterate without being asked

Benefits

• Medical, Dental and Vision insurance
• Health Savings Account (HSA) with company bi-monthly contributions
• Flexible Spending Account (FSA)
• Short-term and long-term disability insurance
• Life and AD+D (Accidental Death and Dismemberment) insurance
• Employee Assistance Programme — confidential 24/7 support for employees and household members
• 15 days PTO, increasing by 1 day per year up to 20 days
• Global Flexibility — work abroad for up to one month per year
• Remote Hybrid working
• Enhanced Parental Leave
• 1 paid Volunteer Day per year
• Annual Learning and Development budget
• 10 qualified Mental Health First Aiders across the company
• Employee referral bonus programme