Responsibilities

• Develop and execute the master plan for global employer brand social media activations, ensuring centralized content meets global and local needs.
• Identify anchor markets and tailor social content strategies that can be effectively localized while maintaining global alignment.
• Ensure content is created in formats optimized for different channels (e.g., LinkedIn, Instagram, Glassdoor, TikTok, YouTube, and career websites).
• Own and govern the global social content calendar, ensuring coordination across campaigns, cohorts, and business needs.
• Manage the global-to-local deployment of employer brand content, ensuring consistency in storytelling and messaging.
• Develop and govern social content playbooks and content franchises, providing best practices and guidelines for the team and regional activation teams.
• Ensure social media activations reflect employer branding priorities, reinforcing PepsiCo’s positioning as an Employer of Choice.
• Stay updated on emerging social media trends and leverage new digital engagement techniques to enhance content strategies.
• Partner with creative agencies where needed to extend content production capacity, providing editorial direction and quality oversight.
• Work closely with the Employer Brand Content Team Leader to align editorial strategy with overall employer brand messaging.

Requirements

• 5–7 years of experience in social media strategy, employer branding, recruitment marketing, or digital content management, with a focus on global content.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven storytelling and editorial craft — strong writing, voice, and narrative judgment across content formats.
• Demonstrated ability to develop global social content strategies, ensuring alignment with regional needs and local market activation.
• Strong understanding of social media channels and digital content formats, including LinkedIn, Instagram, Glassdoor, YouTube, TikTok, and career websites.
• Excellent stakeholder management and cross-functional collaboration skills, including the ability to influence without direct management authority.
• Ability to optimize content based on platform best practices, ensuring engagement, reach, and performance improvements.
• Working knowledge of social media analytics and performance tracking to inform editorial decisions.

Preferred

• Experience leading editorial or content work for a multinational corporation or global brand.
• Experience building and scaling content franchises or editorial systems.
• Frontline / blue-collar workforce communications experience.
• Master’s degree in Marketing, Communications, or Digital Strategy.
• Experience with paid media, programmatic advertising, or employer branding content sponsorships.
• Background in advertising, branding, or digital marketing agencies.

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.