Responsibilities

• Continue to develop and implement a comprehensive employer branding strategy that aligns with the company’s values, culture, and business goals
• Build purposeful brand awareness by creating and executing strategies for acquiring top talent
• Improve career site SEO to increase organic traffic and candidate conversion
• Partner with Marketing and Talent Acquisition leadership to position the company as an employer of choice
• Create compelling recruitment content, including employee stories, videos, social media campaigns, articles, career site content, email campaigns, and campus recruiting materials
• Manage and grow the company’s presence on candidate-facing social media platforms (Instagram), fostering positive relationships with candidates and the broader professional community
• Ensure recruitment campaigns align with broader corporate branding initiatives
• Support hiring events, career fairs, and campus recruiting campaigns
• Measure campaign performance and continuously optimize results
• Research where targeted talent populations spend time online

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or equivalent degree required
• At least 5-10 years of experience in a marketing/business management role
• Strong copywriting and storytelling skills
• Experience managing social media campaigns and digital advertising
• Knowledge of SEO, Google Analytics, and website optimization
• Familiarity with job board advertising and recruitment media buying, knowledge of applicant tracking systems/ATS, and experience supporting Talent Acquistion or Human Resources preferred
• Must be extremely organized, detail-oriented, and work well with and without processes
• Excellent written and verbal communication skills; must be comfortable presenting to executive management teams and clients
• Ability to collaborate on a team, but also work independently, show initiative, and strive to grow
• Experience conceptualizing the big picture goal, while also working hands-on to drive execution and solve problems

Benefits

• Industry-leading performance-based bonus program
• Employee Stock Ownership Plan (ESOP)
• Traditional and Roth 401k
• Tuition reimbursement for associates
• Scholarship for associates’ children up to $28,000 per child
• 1-month paid sabbatical after every five years of employment, plus $5,000 for travel
• 1-week paid volunteer leave each year
• 100% charitable match
• Medical, dental, and vision insurance coverage
• Paid parental leave