Global Director, POC/MDx BU Marketing

San Diego, CA (Remote)

$170K/yr – $195K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

Job Summary

Own portfolio strategy and value proposition for global POC and Molecular products, aligning market dynamics to a multi year roadmap and cross function execution across product, marketing, and sales.

  • Global Portfolio Strategy: own the roadmap and cross regional alignment for POC and Molecular offerings.
  • Customer Value Leadership: define customer needs, translate into differentiated opportunities, and enable sales messaging.
  • Go to Market & Messaging: craft positioning, pricing, packaging, and communications across lifecycle for global and regional markets.

Job Description

Responsibilities

  • Global Portfolio Strategy & Roadmap: Develop, refine, and lead the implementation of the Global POC & Molecular Product Portfolio Strategy and multi year roadmap.
  • Prioritize portfolio investments and pipeline initiatives based on comprehensive assessments of global market dynamics, customer needs, competitive intelligence, and financial return.
  • Stay current on market drivers, technology trends, and healthcare system changes and assess their impact on portfolio strategy in close partnership with Regional Marketing and Commercial teams.
  • Segment global markets to identify product gaps and growth opportunities, collaborating closely with Product Management to strengthen the market driven portfolio.
  • Customer and Value Proposition Leadership: Define and validate target customer needs using inputs from Regional Marketing, Commercial partners, Product Management, and primary market research.
  • Translate customer needs into differentiated portfolio opportunities and compelling value propositions.
  • Partner with Product Management, Commercial, and Training teams to develop effective tools, messaging, and communications that drive portfolio adoption, brand equity, and sales effectiveness.
  • Global Messaging, Positioning, and Competitive Strategy: Lead teams to deliver clear, consistent messaging, positioning, pricing, and packaging strategies across the product lifecycle—from development and launch through lifecycle management.
  • Apply deep understanding of global and key regional competitors’ POC and Molecular portfolios, including features, strengths, weaknesses, and strategic intent.
  • Develop and deploy competitive positioning strategies that influence customer perception and establish QuidelOrtho’s POC and Molecular offerings as uniquely differentiated and valued.

Requirements

  • Education: Bachelor’s degree required; MBA or advanced degree in Business, Marketing, Finance, or related field strongly preferred.
  • Experience: Minimum of 12 years of progressive leadership experience in global marketing, portfolio strategy, or product management within a complex, competitive, global organization
  • Proven experience leading global or regional Marketing and/or Product Management teams.
  • Strong business and financial acumen across market assessment, portfolio strategy, competitive dynamics, and global commercialization.
  • Demonstrated global leadership experience with strong executive presence, collaborative mindset, and highest standards of integrity.
  • Ability to influence and lead cross functional partners beyond direct reporting lines, including Commercial, Finance, R&D, Regulatory, Quality, Supply Chain, Operations, and Medical/Scientific Affairs.
  • Travel: Must be willing to travel up to 15% overnight. Both domestic and international.
  • This position is not currently eligible for visa sponsorship.

Preferred

  • Experience in Point of Care and/or Molecular Diagnostics strongly preferred.
  • Strong understanding of global regulatory and quality processes and ability to partner effectively to enable timely approvals and global product launches.
  • Demonstrated success in using performance data and insights to drive strategic decisions and business results.
  • Proven ability to build strong partnerships, foster a winning culture, and execute complex, global business initiatives.

Benefits

  • QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays.
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QuidelOrtho

> Bringing precision and passion in everything we doQuidelOrtho stands at the forefront of testing, tracking and disease analysis of health conditions ranging from HIV and hepatitis C to flu, strep and COVID-19. For decades, our precision and accuracy have guided clinicians and lab technicians in the moments that matter most. > Continuing our legacy in diagnosticsOur portfolio serves the entire healthcare continuum: from high-volume, high-complexity hospitals and labs to point-of-care, retail and over-the-counter markets. This enables us to continue our legacy of diagnostics in an ever-changing environment where we're passionately pursuing the unknown to advance diagnostic science and care. > Raising the bar in diagnostic careRanked among the world’s largest in vitro diagnostics (IVD) providers, we’re building on more than 120 years of collective experience and innovation. We combine industry-leading expertise in immunoassay and molecular testing with a global footprint in point-of-care settings, clinical labs and transfusion medicine to advance critical diagnostic solutions at scale.> Powering a healthier future for allInspired by a spirit of service, QuidelOrtho is committed to enhancing the wellbeing of people worldwide and happy in the knowledge we are making a difference.To contact us, please visit https://www.quidelortho.com/global/en/contact-us.For career opportunities, please visit: https://careers.quidelortho.com/global/en.#QuidelOrtho #BetterTogether #PowerUpLabs #HealthierFuture #DiagnosticFrontier #AdvancingScience #TalentNetwork

Founded in 1937
3.7K employees (155 in marketing)

Salaries

Posted range

$170K/yr – $195K/yr

Taken straight from the job posting.

See all QuidelOrtho salaries
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Global Director, POC/MDx BU Marketing

QuidelOrtho · San Diego, CA · Remote