Responsibilities

• Define and own the overarching owned social media strategy across Redken, Matrix,Biolage, Pureology, Mizani, and Pulp Riot, tailored to each brand's positioning, audience, and growth ambitions
• Translate businessobjectivesinto actionable social roadmaps, channel prioritization frameworks, and content pillars for each brand
• Partner closely with brand marketing, eCommerce, and creative teams to ensure social strategy is integrated into the broader go-to-market approach
• Champion a consistent social vision while empowering brand teams tomaintaintheir distinct voice and identity
• Develop,maintain, and evolve a cross-brand social playbook covering platform usage, content formats, posting cadences, community engagement protocols, and brand tone of voice guidelines
• Serve as the internal authority on what "great" looks like in social media execution across the professional beauty space
• Run regular best practice sharing sessions across Community Managers and brand teams to foster a culture of learning and continuous improvement
• Act as a connector and coach for the dotted-line Community Manager community, supporting their professional development and elevating their output
• Act as the division's radar for emerging content trends, cultural moments, creator behaviors, and format innovations across TikTok, Instagram, YouTube, Pinterest, and beyond
• Translate trend intelligence into actionable creative briefs, content opportunities, and brand-specific activation ideas

Requirements

• 10+ years of progressive experience in social media, digital marketing, or content strategy, with at least 3–5 years in a senior leadership role
• Proventrack recordmanaging social strategy for multiple brands simultaneously, ideally within a consumer goods, beauty, or lifestyle context
• Experience in a global or cross-regional role, navigating complex matrixed organizations
• Deep platformexpertiseacross Instagram, TikTok, YouTube, Pinterest, and familiarity with emerging platforms
• Experience managing or influencing content platform partnerships (creator marketplaces, content tools, UGC platforms)
• Strategic thinker with a creative soul — equally comfortable in a data dashboard and a brainstorm
• Exceptional stakeholder management skills; ability to influence without direct authority across brands, functions, and geographies
• Strong analytical mindset with the ability to translate data into compelling narratives and strategic pivots
• Passionate about the creator economy, platform evolution, and AI's role in content production
• Excellent communication and presentation skills — able to present to senior leadership and inspire brand teams alike

Preferred

• Familiarity with tools such as Sprinklr, Sprout Social, Later, or similar social management platforms
• Hands-on experience with AI copywriting tools and enthusiasm for technology adoption
• Knowledge of paid social mechanics and creative performance analytics

Benefits

• Medical, dental, and vision coverage
• 401(k) retirement plan
• Paid parental leave
• Hybrid work environment