Global Director, Brand Public Relations, Ready-to-Drink (RTD), NY

Responsibilities

• Develop and lead the global public relations strategy for the RTD portfolio aligned with business growth objectives.
• Build global communications platforms that create earned relevance and can be activated across priority markets.
• Establish brand messaging, storytelling frameworks and communications priorities for global campaigns and innovation launches.
• Serve as the primary communications partner to the Global Head of Marketing, RTD and VP, U.S. Marketing, RTD , providing strategic counsel on brand positioning, reputation and consumer engagement.
• Ensure consistent brand voice while enabling regional teams to localize campaigns for their markets.
• Lead communications planning for global brand campaigns, product launches, partnerships and sponsorships.
• Develop integrated earned media strategies that complement paid, owned and experiential marketing.
• Create global PR toolkits, messaging and activation plans for regional markets.
• Identify cultural moments and trends that position RTD brands at the center of consumer conversation.
• Own the global influencer communications strategy across the RTD portfolio.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing or related field.
• 10–12+ years of progressive experience in public relations, brand communications or integrated marketing communications.
• Significant experience leading communications for Ready-to-Drink (RTD), beverage alcohol or consumer packaged goods brands.
• Proven success developing and executing brand building global communications strategies across multiple markets.
• Deep expertise in influencer marketing, creator partnerships and earned media strategy.
• Experience managing high-performing teams and developing communications talent.
• Strong executive presence with the ability to influence senior marketing and business leaders.
• Experience managing global PR agency partners and communications budgets.
• Excellent written, verbal and presentation skills.
• Willingness to travel internationally as business needs require.

Preferred

• Experience within the beverage alcohol industry, particularly RTD, spirits or beer.
• Experience supporting global marketing organizations and cross-functional leadership teams.
• Knowledge of responsible marketing guidelines and alcohol industry regulations.
• Experience building communications strategies that drive measurable business growth.

Benefits

• annual bonus, 401K match, profit sharing, and medical and wellness benefits.