Responsibilities

• Campaign execution : Build, schedule, and deploy daily email and push notification campaigns to segmented audiences using Salesforce Marketing Cloud ensuring timely and accurate delivery.
• Segmentation and personalization : Collaborate with Marketing, Membership and Digital teams to identify target audiences, segment lists, and implement personalized messaging strategies to maximize engagement and conversion rates
• Strong data skills: Ability to manage and manipulate datasets, following best practice to ensure data hygiene. Integrate data across different platforms to create segmentation and personalization
• HTML and CSS development : Leverage your proficiency in HTML and CSS to code and test custom email modules, templates and campaigns that align with brand guidelines and our email design system
• Quality assurance : Conduct thorough testing and troubleshooting of campaigns across various devices and platforms to ensure content is pixel-perfect and is optimized for rendering and functionality
• Analytics and reporting : Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize future campaigns and drive continuous improvement
• Workflow management : Independently manage your workflow, prioritize tasks, and handle a high volume of campaigns simultaneously while maintaining a keen attention to detail and accuracy

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years experience in CRM marketing, including email, push notifications, lifecycle management
• Proficiency in Salesforce Marketing Cloud, including Journey Builder and dynamic content creation
• Strong HTML and CSS skills
• Excellent organizational skills and ability to manage multiple projects simultaneously
• Detail-oriented with a high level of accuracy in campaign execution
• Analytical mindset with the ability to interpret data and derive actionable insights
• Strong communication skills and ability to collaborate effectively with cross-functional teams
• Experience in A/B testing and optimizing campaigns for performance improvement
• Knowledge of email and push notification best practices, trends, and regulations

Preferred

• CDP experience with Hightouch or similar a plus