Responsibilities

• Direct the creative look, feel and themes for our events.
• Work hand in hand with operations, marketing, content and leadership so ideas are shared rather than imposed.
• Set the visual that brings Shoptalk to life: the big ideas, the narrative, typography, colors, overall experience and visuals.
• Present and defend that vision to operations and senior leadership, then evolve it year over year so the portfolio stays unmistakable.
• Create a design system that makes marketing, web, social, email, app, signage, stage and activations read as one event, online and offline.
• Evolve scalable standards, templates and guidelines that hold up whether the canvas is a social tile or a 40-foot wall, and that all teams, general contractors and freelancers can run with.
• Act as the steward of brand consistency.
• Visualize and connect marketing design, social media visuals and content marketing for the brand.
• Shape the look of social, new content properties and campaign creative that drives registrations.
• Keep audiences close year-round with always-on creative between events.

Requirements

• Experience with Fresh event thinking and an outside perspective that steers clear of the default trade show look and brings in new references from retail, fashion, culture and experiential marketing.
• Prior management of a creative team and freelancers, and experience collaborating with general contractors, agencies and partners.
• Branding and design systems for event companies or live events.
• A collaborative creative vision for an events brand and theme that lives online and offline, across the full event lifecycle, from pre-event build-up through the show itself to the post-event recap.
• Experience with marketing thematics and visuals, the always-on creative that keeps an audience engaged between events.
• Hands-on, on-site work designing and directing the physical experience elements of live events, from signage and wayfinding to stages and activations.
• Background developing environmental graphics and signage: substrates, file prep, color at scale, wayfinding and a working knowledge of fabrication and install.
• A design-led portfolio, not an event production reel, that shows a concept carried across channels and built at environmental scale as one connected system.
• Experience directing freelancers and partners to a higher bar than they would reach alone.
• Ability to work from our Midtown Manhattan office three days per week (Tuesday to Thursday).

Benefits

• The salary band for this position ranges from 110,000 to 120,000 based on experience
• This position will be eligible for a competitive bonus structure
• Full medical, dental, and vision package to fit your needs
• Retirement plan with company match (401K)
• Competitive vacation policy
• Hybrid work