Global Content Marketing Manager

Responsibilities

• Positioning & Messaging
• - Develop positioning, value propositions, and messaging in partnership with Product Marketing.
• - Adapt messaging across customer segments, personas, and regional markets.
• - Leverage customer, competitor, and market insights to strengthen content strategy.
• Content Development
• - Create compelling long- and short-form content, including articles, customer stories, briefs, and campaign assets.
• - Partner with subject matter experts and customers to develop accurate, relevant content.
• - Leverage AI tools to support research, content development, and optimization.
• Editorial & Brand Management
• - Ensure content aligns with Laerdal’s brand, tone, messaging, and editorial standards.

Requirements

• Ideal candidate must reside on the East Coast
• Candidate must be willing to work a full-time schedule (M-F, 35-hours a week)
• Candidate must be committed to work the entire duration of the temporary assignment (approximately 1-year)
• Bachelor's degree in English, Marketing, Communications, or Journalism required, or equal subsequent experience
• 4-8 years of experience in content marketing, journalism, editorial, or, digital marketing roles
• Deep hands-on background in creating, editing, and producing content, from web copy to multimedia formats
• Background working with cross-functional global teams such as product marketing, business analytics, creative services, digital marketing, and sales
• Experience marketing into healthcare, nursing/professional education or pre-hospital market segments or clinical experience in the healthcare market is desirable
• Strong understanding of sales cycles, buyer journeys, and B2B marketing
• Ability to collaborate effectively with global teams, with flexibility to work outside standard business hours as needed to support international colleagues and initiatives.