Responsibilities

• Manage product marketing content and creative roadmap – including collaborating with product team and regional leads on naming, value propositions, and global campaigns
• Create compelling content at scale including sales tools, installer material, learn articles, product videos, in-app pop ups, and homeowner-facing assets that clearly communicates integrated software features such as energy optimization modes, backup automation, VPP participation, and real-time monitoring
• Develop and execute comprehensive global content programs and campaigns to drive awareness, education, and adoption of software features across the Tesla app, Powerwall firmware, and energy platform services
• Lead cross-functional go-to-market content launches for software releases and feature updates, including release communications, in-app education flows, campaign planning, and sales enablement materials for installers and energy advisors
• Partner with regional teams to localize and adapt content for key markets (North America, Europe, Asia-Pacific), ensuring messaging reflects local utility rate structures, grid regulations, and homeowner incentive programs
• Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
• Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

Requirements

• Degree in Marketing, Communications, Engineering, or a related field; or equivalent experience
• 7+ years of experience in product marketing, preferably in energy, tech, AI, consumer software, or connected hardware/software platforms
• Proven track record of producing and launching content for software products or digital experiences globally, with a strong understanding of energy markets, home energy management, and emerging grid technologies
• Exceptional written and verbal communication skills, with experience crafting both technical and consumer-friendly messaging for diverse audiences (homeowners, solar installers, utility partners)
• Deep understanding of software product lifecycles, agile release cycles, and the unique content challenges of marketing features
• Data-driven mindset with proficiency in content analytics tools, A/B testing, and ROI measurement
• Ability to thrive in a fast-paced, cross-functional environment with a strong bias for action
• Passion for sustainable energy, software innovation, and Tesla's mission

Preferred

• Degree in Marketing, Communications, Engineering, or a related field; or equivalent experience? (already in requirements)

Benefits

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program