Responsibilities

• You will develop and oversee the creation of global campaigns and assets, toolkits, including concept development and adaptation for multi-regional use, in partnership with external agencies and internal Creative Services.
• You will lead global brand positioning and messaging frameworks, ensuring consistency while enabling effective local market adaptation.
• You will support strategic planning around Go-To-Market, working closely with the product and partner team, competitive intelligence, business development, medical, clinical and the regions.
• You will design data and evidence generation plans to support GTM strategies, collaborating across clinical, market access, legal, regulatory, and other functions. Generate compelling and competitive claims including testing and approval.
• You will ensure brand guardrails and integrity are maintained, serving as the gatekeeper while partnering with regional teams to enable strong local execution.
• Working with the global and regional market research functions, you will design and implement studies supporting a better understanding of purchase and retention drivers. You will coordinate cross-functional efforts to better understand competitive landscape, market dynamics, opportunities and risks for the product line, across continents.
• Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.

Requirements

• 6+ years of experience in brand strategy, brand management, or marketing, including 2+ years working across international markets (Canada, EMEA, or APAC); experience living or working abroad is a plus
• Extensive marketing experience including product definition, positioning and branding. Experience with product launches is a must.
• Proven track record leading creative campaign development (briefing, concept evaluation, creative direction, production oversight) and elevating brand expression across channels.
• Excellent at agency briefing clarity and creative review and can push for breakthrough work while staying grounded in strategy.
• Ability to translate strategy into market-ready execution, delivering toolkits and assets that international teams can deploy quickly and effectively.
• Strong analytical skills and are KPI‑driven, with a proven track record of delivering measurable impact through past projects.
• Strong presentation skills, written and oral.
• Comfortable leading projects in coordination with 5 to 10 teams, in high pressure international settings.
• Bachelor’s degree and a minimum of 8-12 years of related experience.
• At this level a graduate degree may be desirable with 4 years of related experience

Benefits

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community .
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.