Responsibilities

• Lead brand-level marketing strategy across priority brands, ensuring initiatives reflect each brand’s distinct positioning and point of view while supporting long-term brand and business objectives.
• Develop and guide brand storytelling frameworks that extend beyond property-level promotion and elevate the brands in culture and in the marketplace.
• Help lead the marketing strategy for integrated global campaigns, hotel openings, and major brand moments, defining positioning, target audiences, narrative, channel approach, go-to-market strategy, and measures of success while guiding cross-functional teams through execution.
• Lead the field marketing model, setting strategic priorities and guiding property teams in activating global strategies with local relevance, rather than managing day-to-day coordination.
• Set the strategic direction for hotel programming and partnerships, identifying opportunities that best support brand equity, guest relevance, and business goals.
• Evaluate and prioritize brand-building opportunities across partnerships, programming, openings, and campaigns, balancing near-term hotel needs with long-term brand value.
• Partner cross-functionally with brand, creative, communications, social, digital, commercial, F&B marketing, and property teams to ensure aligned messaging and execution across the guest journey.
• Translate business priorities into marketing plans that are both brand-building and operationally realistic.
• Gain alignment and buy-in from senior stakeholders on key marketing priorities and initiatives, building the support and cross-functional sponsorship required to move complex projects forward.
• Lead change management for new marketing strategies, processes, and initiatives, partnering with marketing leaders from planning through implementation to drive understanding, adoption, and consistent execution.

Requirements

• 8 to 12+ years of experience in marketing, brand, or related roles, preferably within hospitality, lifestyle, luxury, consumer, or multi-unit businesses.
• Experience leading integrated marketing strategy across both brand-level and field or property-level functions and across multiple markets or regions.
• Strong background in brand storytelling, campaign development, positioning, and cross-functional leadership.
• Demonstrated experience developing long-term marketing plans and translating brand and business objectives into integrated, actionable strategies.
• Demonstrated ability to operate strategically, prioritize effectively, and influence senior stakeholders.
• Proven ability to gain alignment across complex stakeholder groups and lead initiatives through ambiguity, change, and competing priorities.
• Experience managing and developing teams, with a track record of elevating others out of executional work and into higher-value contribution.
• Strong judgment, communication skills, and comfort managing ambiguity in a fast-moving environment.
• Ability to connect creative, operational, and commercial considerations into a cohesive marketing approach.
• Ability to lead across multiple brands simultaneously while protecting distinct positioning, audiences, and brand identities.

Preferred

• Global hospitality, luxury, lifestyle, or consumer brand experience strongly preferred.