Responsibilities

• Set annual and multi-year marketing plans and business case for multi-year investments, across function to support capital allocations for the Office of CMO as well as Product and cross border business units.
• Lead operational strategy to form 'central hub' for Global Product and Global Business units to orchestrate marketing functional responses across B2C, B2B, sponsorships, and marketing services teams.
• Operate as Visa’s single point of ownership for premium product marketing, e-commerce marketing, and travel‑led growth marketing, unifying strategy, execution, measurement, and partner enablement across Global Product, the Cross‑Border Business Unit, Global Marketing, and Regions.
• Drive cross‑functional coordination (QBRs, operating model, resourcing, communications, OKR setting and cadence) with the Affluent Product and Benefits Team, Cross Border Business Unit, and E‑commerce product teams, whom Global Brand - Consumer Products are accountable to.
• Operate Executive Steering Committees to ensure transparency, pacing, resourcing and expectations are met for enterprise.
• Partner with Insights and Analytics to establish, track, and readout KPI and Measurement Progress with business unit groups.
• Support cross‑initiative planning, product launch sequencing and integration of seasonality travel calendar with benefits amplification of Infinite proposition.
• Integrate A.I. across the team activities, drive innovation pilots that bridge the marketing portfolio under Consumer Products, and lead special projects as determined by the VP of Brand Marketing - Consumer Products.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10+ years of progressive experience in global brand strategy, brand marketing, or related field - financial services or technology experience strongly preferred.
• Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact.
• Strong planning, organizational and problem-solving skills.
• Resourcefulness with strong sense of accountability and results-oriented drive.
• Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa, and executing with excellence.
• Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.