Responsibilities

• Provides strategic ownership of Orascoptic’s brand voice, messaging hierarchy, and positioning evolution across all global markets.
• Architects clear, compelling narrative frameworks for product launches, campaigns, and key business initiatives.
• Ensures consistent articulation of value propositions, differentiation, and storytelling across all channels and touchpoints.
• Leads the evolution of brand positioning to reflect market dynamics, competitive landscape, and growth strategy.
• Owns the global campaign roadmap, ensuring alignment with commercial priorities, product launches, and strategic initiatives.
• Leads the development of integrated, multi-channel campaigns that drive awareness, engagement, and revenue impact.
• Defines campaign narrative architecture, ensuring consistency and cohesion across digital, social, email, and field execution.
• Develops and governs annual global campaign architecture balancing product launches, promotional priorities, evergreen demand generation, and long-term brand equity initiatives.
• Ensures all campaigns are delivered on time, with clear objectives, strong creative direction, and measurable outcomes.
• Owns strategic campaign architecture for global product launches, ensuring compelling commercialization narratives, differentiated positioning, and coordinated market activation.