Global Brand & Campaign Strategy Manager at Envista Holdings | Madison, WI | $80K/yr – $143K/yr

Envista Holdings

Global Brand & Campaign Strategy Manager

Madison, WI (Unknown)

$80K/yr – $143K/yrSenior Level8+ years exp

Posted 3 weeks ago

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Job Summary

Own the global brand narrative and multi-channel campaigns, shaping positioning, launches, and messaging for healthcare/dental markets while aligning Product, Sales, and regional teams to deliver cohesive, revenue-driving campaigns.

Brand & Campaign Ownership: lead global brand voice, narrative frameworks, and campaign architecture across channels.
Cross-Functional Execution: translate product innovations into integrated, measurable campaigns with clear success metrics.

Job Description

Responsibilities

Provides strategic ownership of Orascoptic’s brand voice, messaging hierarchy, and positioning evolution across all global markets.
Architects clear, compelling narrative frameworks for product launches, campaigns, and key business initiatives.
Ensures consistent articulation of value propositions, differentiation, and storytelling across all channels and touchpoints.
Leads the evolution of brand positioning to reflect market dynamics, competitive landscape, and growth strategy.
Owns the global campaign roadmap, ensuring alignment with commercial priorities, product launches, and strategic initiatives.
Leads the development of integrated, multi-channel campaigns that drive awareness, engagement, and revenue impact.
Defines campaign narrative architecture, ensuring consistency and cohesion across digital, social, email, and field execution.
Develops and governs annual global campaign architecture balancing product launches, promotional priorities, evergreen demand generation, and long-term brand equity initiatives.
Ensures all campaigns are delivered on time, with clear objectives, strong creative direction, and measurable outcomes.
Owns strategic campaign architecture for global product launches, ensuring compelling commercialization narratives, differentiated positioning, and coordinated market activation.

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field required; advanced degree preferred.
8 to 12 years of experience in brand strategy, campaign leadership, or integrated marketing roles.
Proven experience leading global or multi-channel campaigns with measurable business impact.
Strong background in brand development, storytelling, and messaging strategy.
Experience in healthcare, dental, or medical device industries preferred.
Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.
Exceptional storytelling and messaging capabilities, with the ability to translate strategy into compelling narratives.
Strong strategic thinking combined with disciplined execution focus.
Ability to evaluate and elevate creative concepts to ensure alignment with brand standards.
Deep understanding of social media, community engagement, and influencer dynamics.

Preferred

Advanced degree preferred.

Envista Holdings

3.3 Glassdoor

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology. Our comprehensive portfolio covers a wide range of dentists' clinical needs for diagnosing, treating, and preventing dental conditions, as well as improving the aesthetics of the human smile.Our differentiated combination of continuous improvement, a bias toward action and innovation, and a deep respect for the more than one million professionals we serve embolden us to champion dental professionals like no one else can. The operating companies that form Envista, including Nobel Biocare, Implant Direct, Ormco, DEXIS, Kerr, Metrex, and more represent more than 125 years of dental industry excellence. These brands meet the end-to-end needs of dental professionals worldwide.We are committed to helping dental professionals improve their patients’ lives by digitizing, personalizing, and democratizing oral care. Every day, our products and solutions are accelerating the future of dentistry. Operating with high sustainability standards guides our decision-making so that we can deliver enhanced outcomes for our people, the environment, and communities. View our Environmental, Social, and Governance report at https://bit.ly/Envista2022ESG to learn more about our commitment to sustainability.Learn more at www.envistaco.com.

Founded in 2004

Brea, California, USA

2.2K employees (261 in marketing)

www.envistaco.com

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