Global Brand & Campaign Strategist

Vista, CA (On-site)

Salary Not AvailableSenior Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive global brand campaigns in music/arts with cross-functional leadership and data-driven optimization.

  • Own design and execution of global brand campaigns across full funnel.
  • Must-have: 12+ months in business, brand, or marketing strategy roles.
  • Standout: Cross-functional leadership with Sales/Revenue Ops and data-driven optimization using HubSpot, GA, and SEO tools.

Job Description

Responsibilities
  • Strategic Campaign Management: Design, develop, and execute global brand strategies and full-funnel marketing campaigns. Utilize deep insights into consumer behavior and cultural trends—specifically within the music and arts sectors—to drive meaningful market engagement.
  • Performance Analytics: Take ownership of campaign performance metrics. Utilizing MarTech tools such as HubSpot, Salesforce, Google Analytics, Ahrefs, and SEMrush, you will track ROI, Customer Lifetime Value (LTV), and revenue attribution, adjusting strategies in real-time based on data analysis.
  • Cross-Functional Leadership: Act as the lead for cross-functional teams, including Sales and Revenue Operations, to align all marketing initiatives with sales enablement goals and customer lifecycle touchpoints.
  • Content & Narrative Direction: Oversee the creation of all multi-channel marketing assets (Email, SEO, Paid Media). Ensure absolute brand voice consistency while aligning content with retention and loyalty program objectives.
Requirements
  • Education: A Master’s degree in Business & Marketing, Marketing Strategy, or a closely related field.
  • Experience: At least 12 months of professional experience in Business Strategy, Brand Strategy, Advertising, or Marketing Strategy.
  • Location: This position is based in Vista, CA.
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GANGBUSTRS

We help ambitious brands become category leaders.Act as your fractional CMO: gain leadership + execution without hiring a full internal teamAlign marketing, sales & leadership so every dollar compounds instead of conflictsBuild systems, frameworks & AI-driven workflows that scale, not shelfwareCraft messaging, positioning, narrative that sticks in market and moves dealsOutcomes we deliver:Brands people loveAligned sales & marketing outreach Demand generation that scalesVC pitch decks & positioningFull funnel GTM strategyWebsitehttps://www.gangbustrs.com

Founded in 2018
1 employees

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Current headcount: ~1