Global B2B Growth Marketing Lead

New York City, NY (Remote)

$149K/yr – $270K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the end-to-end growth marketing function across ABX, Demand Gen, MarOps, and Lifecycle, turning experimentation into scalable acquisition engines.

  • Own the core paid performance program across all channels and manage Growth Marketing Opex.
  • Drive an audience-first targeting approach grounded in intent signals and performance insights.
  • Lead cross-functional collaboration with Product, Data Science, Content Marketing, and external agencies to speed execution and accelerate growth.

Job Description

Own and optimize the end-to-end growth marketing function across ABX, Demand Gen, MarOps, and Lifecycle, turning experimentation into scalable acquisition engines.

  • Own the core paid performance program across all channels and manage Growth Marketing Opex.
  • Drive an audience-first targeting approach grounded in intent signals and performance insights.
  • Lead cross-functional collaboration with Product, Data Science, Content Marketing, and external agencies to speed execution and accelerate growth.
  • Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships.
  • Own the core paid performance program across all channels and manage the Growth Marketing Opex.
  • Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth.
  • Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights.
  • Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines.
  • Build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance.
  • Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities.
  • Maintain a strong understanding of the evolving media, commerce, and marketing landscape—bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve
  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning
Cash App logo

Cash App

3.6 Glassdoor

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Founded in 2013
New York, New York, USA
4.1K employees (345 in marketing)
60% recommend to a friend
40% CEO approval

Traffic Signals

Monthly Visitors
13.1M
Monthly Google Ads Budget
$218.2K
Traffic Source Mix
Search
30.3%
Direct
60.7%
Referral
6.2%
Social
2.3%
Paid
0.5%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size
214 (5% of company)
Median Career Experience
11 years
Median Tenure
3.5 years

Funding

Total Funding
$10M
Last Raise
$10M
Pre Seed, 8 years ago

Funding History

  • Apr 2018
    Pre Seed • $10M

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