Responsibilities

• Digital Marketing
• Partner with Director of Digital Marketing to develop a comprehensive strategic digital marketing plan that outlines overall objectives, key strategies, and concrete tactics to support organizational goals.
• Executing various digital marketing tactics including, but not limited to: Marketing automation campaigns; Google AdWords and Meta campaigns; SEO; SEM; Google Ads other paid ad programs; Google Tag Manager and/or UTM tracking; Remarketing campaigns
• Manage efforts to successfully implement the digital marketing plan to increase audience acquisition and conversion across all digital platforms and channels.
• Collaborate with Partnerships to provide sponsorship content recommendations, deliver on promised partner benefits (including cause-marketing campaigns and partner activations), and steward partners through social media engagement and influencer research and engagement.
• Serve as the liaison between the Communications Team and Partnerships and Development team.
• Content & Email Marketing: Contribute to the organization’s content calendar and manage the distribution of content across digital properties and channels including website, social media, email, ads, etc.; Perform keyword research to optimize existing content and uncover new opportunities; Research timely topics and digital trends to improve effectiveness of content strategy; Write and manage the production of external newsletters including the monthly GOTR newsletter and GOTR Shop ecommerce emails; Develop and execute a strategy to increase email subscribers for both newsletters; Develop and analyze email marketing metrics and audience segmentation to improve open-rate, click-thru rate, etc.; Plan, execute, and measure A/B testing and open rates; Leverage earned media coverage across digital channels to help establish Girls on the Run as a thought leader in the youth programming space; Provide content direction and guidance for council digital resources including email marketing campaigns.
• Reporting & Analytics: Track and analyze performance and identify best use of resources, developing both strategic and tactical recommendations; Set up specific measurement requirements and make recommendations based on the analytics and data; Track digital marketing properties and paid campaigns through an integrated digital analytics framework; Utilize Google Analytics, Google Tag Manager, and social media analytics to assess ROI of online channels to inform future strategy; Provide monthly reports and recommendations to senior leadership; Provide regular reporting and data analysis on partner content, with engagement and links to share with partners.
• Website: Manage HQ website to maximize performance and conversion; Collaborate with internal teams to create and launch landing pages for campaigns and partner activations; Execute basic to intermediate website updates on WordPress; Manage external web vendors and track budget; Support and guide council website management and updates.
• Social Media: Develop and execute social media strategy and engage followers to achieve organizational goals in collaboration with Communications & PR Manager; Distribute content daily across all HQ social media; Set content direction, best practices and training support for social media resources for Girls on the Run councils; Plan, execute, and manage paid social media campaigns, including audience targeting, creative direction, budget allocation, and performance optimization; Design or oversee development of assets for digital properties (photos, graphics, etc.); Ensure timely engagement on societal topics that are pertinent to Girls on the Run; Manage and execute influencer and community outreach initiatives; Every member of our staff community is expected to serve as a Girls on the Run role model, exhibiting our core values and working to forward the mission; We commit ourselves to actively developing and nurturing positive relationships across the organization - with staff, council members, donors, and board members.
• * While this position is remote, Girls on the Run strives to provide our staff with opportunities for meaningful in-person connection throughout the year including staff gatherings, professional development opportunities and organization-wide conferences. Employees are always encouraged, and in occasional instances required, to participate in and contribute to these events.