Responsibilities

• Develop and implement social media strategies for Gibson Garage Miami across primary platforms (Instagram, TikTok, Facebook, YouTube).
• Align local content with Gibson HQ’s global social ecosystem to maintain brand consistency.
• Produce compelling photo, video, and copy that tells a story and drives engagement.
• Capture live events, behind-the-scenes moments, and retail activations.
• Help organize and promote consumer and corporate events.
• Partner with Gibson Artist Relations to advocate for artist visits, organize activations, and create artist-driven content.
• Interface with HQ Brand Design for graphics packages (digital, retail POP, etc.).
• Work closely with marketing and retail teams to ensure cohesive campaigns.
• Support efforts to grow email signups and integrate CRM initiatives into social campaigns.
• Deliver performance-marketing-ready assets for paid campaigns.

Requirements

• B.S in Marketing or equivalent degree or related work experience
• 3+ years of experience with content creation, social platform engagement and campaign execution
• Proven experience in social media management and digital content marketing
• Strong skills in video production, photography, and copywriting
• Understanding of social media trends, algorithms, and analytics tools
• Ability to work within a larger brand ecosystem while driving local initiatives
• Passion for music, culture, and storytelling
• Excellent written and oral communication skills
• Project management skills combined with ability to work as part of a team
• Strong understanding of Instagram, Facebook, X, Threads, and emerging platforms

Nice To Have

• Bilingual: English/Spanish (preferred but not required)