Geo Marketing Manager - Bay Area/PNW

San Francisco, CA (On-site)

$115K/yr – $160K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and lead regional event, sponsorship, and client hospitality programs, partnering with MCD and market leaders to design high-value client engagements, end-to-end market planning, governance, analytics, and post-event follow-up.

  • Own budgets and vendor management
  • Coach in-market teams and enable standardized tools

Job Description

Responsibilities

  • Market-Aligned Execution: Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
  • Cross-Functional Partnership: Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling.
  • End-to-End Market Planning: Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
  • Sponsorship Assessment: Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes.
  • Governance & Process Implementation: Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
  • Strategic Client Hospitality: Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building.
  • Performance Tracking & Analytics: Monitor and report on regional performance metrics, specifically highlighting engagement data and the program's contribution to the business pipeline.
  • Post-Event Conversion: Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
  • Vendor & Agency Management: Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.
  • Budget Ownership: Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.

Requirements

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
  • Ability to work extended and/or weekend hours, as required
  • Ability to travel, as required
  • 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
  • Must have professional services industry experience and/or B2B marketing experience
  • Must have experience working with local business organizations for the purposes of brand and relationships opportunity
  • Must have experience with TicketManager and CRM

Preferred

  • Bachelor’s degree
  • Supervisory experience
  • Prior legal industry or professional services experience

Benefits

  • We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.
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Cooley LLP

3.9 Glassdoor

Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation.Cooley has nearly 1,400 lawyers across 19 offices in the United States, Asia and Europe, and a total workforce of more than 3,000 people.Attorney Advertising: This content is provided for general informational purposes only, and your access or use of the content does not create an attorney-client relationship between you and Cooley LLP, Cooley (UK) LLP, Cooley SG LLP, Cooley HK or any other Cooley entity (collectively referred to as “Cooley”). By reviewing this content, you agree that the information provided does not constitute legal or other professional advice. This content is not a substitute for obtaining legal advice from a qualified attorney licensed in your jurisdiction and you should not act or refrain from acting based on this content. This content may be changed without notice, and it is not guaranteed to be complete, correct or up to date, and it may not reflect the most current legal developments. This content may be considered attorney advertising. Do not send any confidential information to Cooley, as we do not have any duty to keep it confidential. Cooley’s privacy policy: https://bit.ly/CooleyLLPprivacy

Founded in 1920
Palo Alto, California, USA
3.6K employees (165 in marketing)
72% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
209.4K
Traffic Source Mix
Search
42.6%
Direct
50.4%
Referral
5.1%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~3.6K

Marketing Team

Marketing Team Size
141 (4% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
10

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