Responsibilities

• You will help plan and implement comprehensive SEO and AI Search strategies aligned to the organization's reputation, business, and public policy priorities. That means identifying the priority topics, narratives, and search landscapes that matter most in key markets, and staying current on AEO developments such as generative search, AI Overviews, and large language model citation patterns, then translating those emerging trends into practical recommendations for owned, earned, and paid channels.
• You will own the ongoing monitoring and refinement of Search and AEO performance infrastructure across the relevant tools and platforms. You will build and maintain regular performance reports for internal stakeholders, making complex data legible and actionable for non-technical audiences, and you will track content visibility, share of voice, and AEO citation patterns over time to identify shifts that warrant a strategic response.
• Acting as an internal consultant, you will provide data-driven guidance on content and messaging priorities, audience targeting informed by search behavior, competitive landscape analysis, and AEO citation analysis, and you will translate local search data into insights that inform broader reputation, amplification, and communications strategies.
• You will manage relationships with SEO and AEO vendors, paid media and creative agencies, and specialist contractors, helping to define scopes of work, oversee quality and delivery, and evaluate vendor performance. Across all of this you will build strong working relationships with reputation, communications, growth marketing, business, and public policy teams, project manage multiple workstreams at once with clear timelines and communication, and represent the Search and AEO function in cross-functional planning when needed.

Requirements

• 5 or more years of experience in SEO, with a track record of contributing to search performance in a multi-channel or multi-market environment.
• Hands-on proficiency with core search and website performance platforms such as Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, AHREFs, SEMrush, Conductor, Moz, or similar enterprise SEO tools, along with working knowledge of AEO and the tools used to monitor and optimize for it, including platforms such as Profound, Conductor, or equivalent.
• Understand SEM and paid media and how they interact with organic search. You have strong analytical skills and are comfortable working with performance data, identifying meaningful patterns, and presenting findings clearly to non-technical stakeholders.
• Experience working with external vendors, agencies, or contractors, including helping to define scope and manage delivery, and you use AI tools for productivity such as Claude Cowork, Claude Code, Google Gemini, or NotebookLM.
• Good project management instincts and can keep multiple workstreams moving across different teams, and you have strong written and verbal communication skills, including the ability to explain search concepts to policy and communications colleagues.

Preferred

• Experience working in public affairs, policy communications, corporate reputation, or a related field is a plus, and technology or startup experience is welcome.
• Familiarity with the political and regulatory landscape around short-term rentals, housing, or the broader technology space is valuable, as is experience supporting international or multi-market teams with localized search strategies.
• A background in competitive intelligence or media monitoring rounds out the profile.