Generalist Marketer

San Francisco, CA (On-site)

$100K/yr – $200K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own scalable content and social programs for a dev tools audience, balancing PLG and sales-assisted GTM while turning awareness into pipeline.

  • Build repeatable content systems and event playbooks to replace one-offs
  • Own developer-facing content across Mintlify social channels and write for how developers discover tools
  • Track and optimize pipeline metrics like influenced deals, meetings, and cost per meeting

Job Description

  • Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
  • Creating content for all Mintlify social media platforms (X, LinkedIn, others)
  • Assisting with field marketing and product marketing initiatives as necessary
  • Writing for developers - with a strong understanding of how developers discover and evaluate tools
  • Coming up with creative ways to reach and market to our customers
  • Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them
Mintlify logo

Mintlify

On a mission to empower millions of developers.Mintlify's platform reaches 100m+ developers every year and power the documentation of 10,000+ companies. We're also the #1 most popular YC product used by other YC companies in the past four years.Would you like to join us? http://mintlify.com/careers

Founded in 2022
San Francisco, California, USA
44 employees (5 in marketing)