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General Marketing Jobs in Virginia

47 marketing jobs

2 weeks ago

Director of Marketing

GRUPO ARG

McLean, VA (Hybrid)Full time$150K/yr – $175K/yr

2 weeks ago

Marketing Coordinator LLH

Riverside Health

Williamsburg, VA (Unknown)Full time$19/hr – $25/hr

2 weeks ago

Marketing Manager

NRECA

Arlington, VA (Hybrid)Full time$110K/yr – $124K/yr

2 weeks ago

Marketing Assistant

Telos Corporation

Ashburn, VA (On-site)Full time

2 weeks ago

Marketing Intern

Virginia Green

Richmond, VA (On-site)Internship$18/hr – $19/hr

2 weeks ago

Federal Work-Study (FWS) Internship Program: American Studies Marketing and Administrative Support Internship (Student Wage)

University of Virginia

Charlottesville, VA (Hybrid)Part time

2 weeks ago

Marketing Intern

Blue Eagle Credit Union

Roanoke, VA (Unknown)Internship

2 weeks ago

Entry Level Marketing Associate

Nova Ac MCLEAN

McLean, VA (On-site)Full time$5K/mo – $5K/mo

2 weeks ago

Marketing Director

Sasha Sidel Coaching

McLean, VA (On-site)Full time$130K/yr – $150K/yr

3 weeks ago

Digital Marketing Specialist

Virginia Economic Devel Partnership

Richmond, VA (Hybrid)Full time$52K/yr – $62K/yr

3 weeks ago

Senior Manager, Audience and Program Marketing

Darktrace

Arlington, VA (On-site)Full time$130K/yr – $150K/yr

3 weeks ago

Director of Marketing - Home Health

Medical Services of America

Roanoke, VA (On-site)Full time$80K/yr – $95K/yr

3 weeks ago

Marketing Specialist

Carolinas Center for Oral & Facial Surgery

Glen Allen, VA (On-site)Full time$50K/yr – $70K/yr

3 weeks ago

Digital Marketing Specialist

Reingold Inc

Alexandria, VA (Hybrid)Full time$54K/yr – $87K/yr

3 weeks ago

Marketing Manager

Chick-fil-A Restaurants

Norfolk, VA (On-site)Full time

4 weeks ago

Retail Marketing Coordinator

Fleet Feet

Virginia Beach, VA (On-site)Full time

4 weeks ago

Marketing Representative

Pyramid Healthcare

Radford, VA (Remote)Full time

4 weeks ago

Marketing Coordinator III

General Services Corporation (GSC)

Richmond, VA (On-site)Full time$63K/yr – $74K/yr

4 weeks ago

Marketing Coordinator III

General Services Corp.

Richmond, VA (On-site)Full time$63K/yr – $74K/yr

4 weeks ago

We need a Marketing Coordinator who, plot twist, actually likes people .

Slovenskylaw

Roanoke, VA (Hybrid)Full time$45K/yr – $48K/yr

General Marketing jobs in Virginia

Job Description

Responsibilities

Own the annual and quarterly marketing operating plan aligned with ARG business and revenue priorities, including the marketing calendar, campaign roadmap, budget view, and executive reporting cadence.
Translate executive strategy into integrated campaigns, content, events, digital programs, sales enablement, and measurable deliverables focused on commercial impact.
Design campaigns supporting new-logo acquisition, cross-sell and upsell, referral growth, Managing Partner opportunities, account-based marketing, and priority vertical markets.
Define campaign objectives, audiences, offers, calls to action, lead stages, follow-up expectations, and success measures in partnership with Sales and Strategic Growth.
Partner with Pardot/CRM resources on segmentation, nurture requirements, campaign architecture, attribution standards, and reporting while maintaining strategic ownership rather than serving as the technical system administrator.
Establish consistent measurement of marketing-sourced and marketing-influenced pipeline, event and referral influence, Managing Partner opportunities, and existing-client expansion.
Own editorial strategy across executive thought leadership, client proof, vertical content, case studies, newsletters, digital campaigns, and sales enablement; develop ARGenius into a visible market differentiator.
Protect brand consistency across channels, approve high-visibility creative and messaging, and guide day-to-day content and design production.
Own website performance, conversion strategy, landing-page priorities, SEO/AIO content strategy, and digital optimization in partnership with technical web resources.
Lead responsible adoption of AI-enabled marketing workflows, tools, personalization, research, and campaign acceleration, evaluating technology for business value, governance, scalability, and efficiency.

Requirements

Demonstrated ability to build and execute integrated B2B and B2C demand-generation, content, digital, event, and sales-enablement programs tied to revenue outcomes.
Strong understanding of CRM, marketing automation, campaign attribution, SEO, paid media, digital analytics, and website conversion; hands-on system administration is not required.
Exceptional executive communication, writing, editing, project-management, prioritization, and stakeholder-management skills.
Ability to define meaningful performance measures and communicate pipeline influence, campaign conversion, sponsor value, website performance, content utilization, and operational effectiveness.
Practical fluency with generative AI and modern marketing technology, including establishing productive and responsible team use cases.
Ability to lead a small team and coordinate agencies, contractors, and cross-functional stakeholders with clear priorities and accountability.
Ability to operate strategically while ensuring execution occurs with rigor, speed, and measurable commercial impact.
Seven or more years of progressive B2B and B2C marketing experience required.
Experience in technology, professional services, channel, SaaS, telecommunications, cloud, cybersecurity, or complex solution sales preferred.
Demonstrated experience leading integrated marketing programs and connecting marketing activity to sales and revenue outcomes required.

Benefits

Retirement plan
Medical, Dental, Vision
Optional coverages
Generous paid time off accruals
Hybrid work environment

Job Description

Responsibilities

Own the annual and quarterly marketing operating plan aligned with ARG business and revenue priorities, including the marketing calendar, campaign roadmap, budget view, and executive reporting cadence.
Translate executive strategy into integrated campaigns, content, events, digital programs, sales enablement, and measurable deliverables focused on commercial impact.
Design campaigns supporting new-logo acquisition, cross-sell and upsell, referral growth, Managing Partner opportunities, account-based marketing, and priority vertical markets.
Define campaign objectives, audiences, offers, calls to action, lead stages, follow-up expectations, and success measures in partnership with Sales and Strategic Growth.
Partner with Pardot/CRM resources on segmentation, nurture requirements, campaign architecture, attribution standards, and reporting while maintaining strategic ownership rather than serving as the technical system administrator.
Establish consistent measurement of marketing-sourced and marketing-influenced pipeline, event and referral influence, Managing Partner opportunities, and existing-client expansion.
Own editorial strategy across executive thought leadership, client proof, vertical content, case studies, newsletters, digital campaigns, and sales enablement; develop ARGenius into a visible market differentiator.
Protect brand consistency across channels, approve high-visibility creative and messaging, and guide day-to-day content and design production.
Own website performance, conversion strategy, landing-page priorities, SEO/AIO content strategy, and digital optimization in partnership with technical web resources.
Lead responsible adoption of AI-enabled marketing workflows, tools, personalization, research, and campaign acceleration, evaluating technology for business value, governance, scalability, and efficiency.

Requirements

Demonstrated ability to build and execute integrated B2B and B2C demand-generation, content, digital, event, and sales-enablement programs tied to revenue outcomes.
Strong understanding of CRM, marketing automation, campaign attribution, SEO, paid media, digital analytics, and website conversion; hands-on system administration is not required.
Exceptional executive communication, writing, editing, project-management, prioritization, and stakeholder-management skills.
Ability to define meaningful performance measures and communicate pipeline influence, campaign conversion, sponsor value, website performance, content utilization, and operational effectiveness.
Practical fluency with generative AI and modern marketing technology, including establishing productive and responsible team use cases.
Ability to lead a small team and coordinate agencies, contractors, and cross-functional stakeholders with clear priorities and accountability.
Ability to operate strategically while ensuring execution occurs with rigor, speed, and measurable commercial impact.
Seven or more years of progressive B2B and B2C marketing experience required.
Experience in technology, professional services, channel, SaaS, telecommunications, cloud, cybersecurity, or complex solution sales preferred.
Demonstrated experience leading integrated marketing programs and connecting marketing activity to sales and revenue outcomes required.

Benefits

Retirement plan
Medical, Dental, Vision
Optional coverages
Generous paid time off accruals
Hybrid work environment