Responsibilities

• Create text-to-video, image-to-video, and text-to-image content using Generative AI tools.
• Produce short-form video advertisements, typically 6–30 seconds , primarily using Runway or similar platforms.
• Create static advertisements and creative variations for testing.
• Develop structured variations across hooks, pacing, visuals, characters, and creative styles.
• Translate creative briefs and marketing concepts into mobile-first advertising assets.
• Iterate creative based on performance metrics such as CTR, CPI, IPM, and ROAS .
• Develop and maintain reusable prompt frameworks covering hook styles, visual treatments, camera language, pacing, character consistency, and creative styles.
• Build organized systems for creative iteration tracking, file naming, versioning, exports, and final handoffs.
• Continuously improve creative workflows to increase speed, volume, repeatability, and quality.
• Document successful approaches, learnings, and prompting frameworks.

Requirements

• 1+ year of hands-on experience with Generative AI tools in a professional or production environment.
• 1+ year of experience creating marketing creatives.
• 3+ years of creative production/post-production experience in areas such as motion graphics, video editing, design, or content creation.
• Hands-on experience with tools such as Runway, After Effects, CapCut, Photoshop , or similar creative platforms.
• Experience creating short-form video and static marketing assets .
• Strong understanding of Generative AI creative workflows and prompt engineering.
• Ability to create and maintain reusable prompt structures, seeds, and style/model configurations.
• Ability to work with multiple Generative AI platforms and understand when to use different tools.
• Understanding of performance marketing metrics including CTR, CPI, IPM, and ROAS .
• Ability to work in a fast-paced, high-volume creative testing environment.

Preferred

• Experience creating mobile user acquisition advertising .
• Experience producing short-form video and static mobile game advertisements.
• Mobile gaming experience.
• Experience working with performance creative or mobile UA campaigns.
• Familiarity with multiple Generative AI platforms beyond Runway, such as Sora.
• Experience working with well-known entertainment or gaming intellectual property.