Responsibilities

• Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).
• Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs.
• Translate test results into clear insights and iterate quickly based on performance data.
• Collaborate with copywriters and designers to test new hooks, page structures, and creative formats.
• Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress.
• Ensure mobile-first design, fast load times, and seamless UX across devices.
• Apply persuasive design principles and usability best practices to drive conversions.
• Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals.
• Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis.
• Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope.

Requirements

• Experience: 5-7 years in a marketing role with a proven track record in an in-house or agency environment
• Education: BA/BS degree in marketing or business preferred, or equivalent work experience
• Skills and Expertise:
• Proven experience improving conversion rates for digital offers, e-commerce, lead gen, or info products
• Deep knowledge of buyer psychology, direct response copywriting, and user behavior analysis.
• Hands-on experience with
• Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress.
• Automation Tools: Zapier, Make, GoHighLevel.
• CRM & ESPs: Hubspot, Salesforce, Active Campaign, GoHighLevel, and Klavyio
• Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets.
• Able to clearly communicate test results and performance trends to non-technical stakeholders and clients.
• Comfortable working in a fast-paced, test-and-learn marketing environment.
• A sharp eye for design, user experience, and persuasive visual hierarchy is a strong plus.

Benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
• Customizable 401(k) plan with employer match after 90 days
• Company-paid Life Insurance Policy
• Flexible PTO
• Company-provided Macbook
• Hybrid/remote work policy