Funnel Marketing Strategist / Growth Marketing Manager

Lebanon, PA (Remote)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end funnel optimization across landing pages, emails, and multi-channel messaging to lift conversions from first impression to booked sale.

  • FunnelOps: review and improve funnels, run A/B tests, and track drop-off points with data-driven decisions.
  • Copy & Creative: write clear headlines, CTAs, and follow-up messaging for pages, emails, and SMS.
  • Execution & Platform: build landing pages and offers in GoHighLevel/ClickFunnels/Webflow or similar, align with paid ads and CRM booking flows.

Job Description

Responsibilities

  • Review and improve existing marketing funnels
  • Help create landing pages, lead magnets, quizzes, VSL pages, and offer pages
  • Write or improve funnel copy, headlines, CTAs, and follow-up messaging
  • Build and optimize email and SMS nurture sequences
  • Improve lead-to-booked-call and booked-call-to-sale conversion rates
  • Work with paid ad campaigns and make sure the funnel matches the ad messaging
  • Track funnel performance and identify where leads are dropping off
  • Suggest A/B tests for landing pages, offers, and messaging
  • Help create funnels for different industries, including restaurants, dental, orthodontics, and local businesses
  • Collaborate with our team on content, ads, CRM setup, and sales automation

Requirements

  • Strong experience with funnel marketing and lead generation
  • Experience building funnels for B2B, SaaS, local business, or service-based companies
  • Strong understanding of customer journey, conversion rates, and offer positioning
  • Ability to write clear, persuasive marketing copy
  • Experience with tools like GoHighLevel, ClickFunnels, Webflow, WordPress, HubSpot, ActiveCampaign, or similar platforms
  • Comfortable working with email, SMS, CRM, landing pages, and booking flows
  • Data-driven mindset — you care about results, not just design
  • Able to move fast, test ideas, and improve based on numbers

Preferred

  • Ideal Person You are someone who can look at a funnel and quickly understand what is working, what is confusing, and what needs to change. You don’t need everything to be perfect before launching, but you know how to test, measure, and improve. You understand that a funnel is not just a landing page — it is the full journey from first impression to closed sale.