Responsibilities

• Own the entire marketing strategy - from research and planning to implementation and performance analysis.
• Collaborate closely with production, delegate sales, and sponsorship teams to ensure seamless delivery and maximum impact.
• Drive engagement and attendance through innovative campaigns that position OpenGov Asia as a thought leader in tech and governance.
• Plan and execute digital marketing campaigns for events in collaboration with the Client Success team.
• Ensure seamless operations of both virtual and physical events.
• Manage social media platforms to enhance brand visibility and attract potential customers.
• Create and manage engaging content for OpenGov’s social media, email campaigns, and other digital channels.
• Research, track, and analyse consumer behaviour and market trends to optimise marketing strategies.
• Prepare detailed reports and analytics on campaign performance, including ROI and KPI metrics.
• Coordinate with the production team to deliver brochures, websites, and EDMs on schedule.

Requirements

• Minimum 5 years of direct marketing experience, including team management
• Proficiency in mailing list selection, CRM systems, and data analysis
• Strong experience in social media management and market research
• Ability to develop and execute marketing strategies that drive sales and business growth
• Expertise in managing digital media, including websites, email marketing, and social platforms, with a focus on traffic generation and conversion
• Excellent copywriting and editing skills
• Advanced spreadsheet and data analysis capabilities

Preferred

• conference or publishing experience is a plus

Benefits

• Fully Remote for Over a Decade – We’ve been 100% committed to remote work for the past 10 years, giving you flexibility and work-life balance.
• Diverse and Inclusive Environment – Work in a culture that values ethics, diversity, and continuous learning, supported by hands-on training and mentorship.