Responsibilities

• Serve as a senior strategic partner to the Chief Marketing Officer
• Collaborate closely with cross-functional partners to champion and elevate the company’s programmatic and aesthetic vision
• Help ensure Houston Ballet shows up in the world as one cohesive, compelling brand
• Design and implement comprehensive marketing and communications plans that drive revenue, attendance, and long-term patron loyalty
• Define new audience opportunities and deepen engagement with existing communities
• Monitor cultural trends and peer organizations to identify new pathways for growth
• Develop rigorous analytics and reporting systems to inform decision-making
• Leverage transactional data, segmentation, and research to refine targeting, pricing, and market positioning
• Partner with Development to align marketing efforts with institutional patron growth goals
• Strengthen and evolve Houston Ballet’s brand in the local, national, and international marketplace

Requirements

• 7+ years of senior marketing and audience development leadership
• Deep expertise in subscription audience development with a proven track record of driving both subscription and single-ticket revenue growth
• Experience managing large-scale campaigns and cross-channel communications
• Strong brand sensibility and exceptional writing and editing skills
• Experience with marketing research and quantitative analysis
• Knowledge of social media strategy and digital marketing ecosystems
• Financial fluency and budget management expertise
• BA required

Preferred

• A collaborative, partnership-oriented mindset
• Intellectual curiosity and a forward-thinking perspective
• An active, energetic presence that galvanizes teams
• Emotional intelligence and the ability to inspire trust
• A deep satisfaction in enabling artists and colleagues to do their best work
• A belief that marketing can elevate culture, and that culture can elevate community

Benefits

• Healthcare Benefits: Embrace our comprehensive coverage for medical, dental, and vision care. Choose from plans with low-cost or zero monthly premiums, complemented by provisions for paid life and AD&D insurance, and versatile spending accounts.
• Retirement Plan: Secure your future through our 403(b) plan, bolstered by a substantial 5% annual contribution from Houston Ballet, empowering you to save and thrive.
• Paid Time Off: 3 weeks of paid vacation, 10 paid sick days, and 10 paid holidays. Paid parental leave is also available to support your personal milestones.
• Professional Development: Fuel your career ambition with access to online training and professional growth resources specific to arts management, empowering you to advance your career on your terms.
• Discounts and Perks: Discounts and complimentary tickets to captivating ballet performances and other Houston theater district venues, plus exclusive partnerships with local businesses and eateries.
• Wellness Programs: On-site gym and counseling services through our employee assistance plan, providing comprehensive support for physical and mental wellness.