Responsibilities

• Strategic Leadership: Serve as a senior strategic partner to the Chief Marketing Officer
• Collaborate with cross-functional partners to champion and elevate the company’s programmatic and aesthetic vision
• Help ensure Houston Ballet shows up in the world as one cohesive, compelling brand
• Audience Growth & Impact: Design and implement comprehensive marketing and communications plans that drive revenue, attendance, and long-term patron loyalty
• Define new audience opportunities and deepen engagement with existing communities
• Monitor cultural trends and peer organizations to identify new pathways for growth
• Develop rigorous analytics and reporting systems to inform decision-making
• Leverage transactional data, segmentation, and research to refine targeting, pricing, and market positioning
• Partner with Development to align marketing efforts with institutional patron growth goals
• Brand, Communications & Visibility: Strengthen and evolve Houston Ballet’s brand in local, national, and international marketplaces
• Oversee PR efforts and media strategy
• Ensure cohesive storytelling across digital, print, social, and experiential touchpoints
• Lead web strategy and build dynamic social media ecosystems
• Cultivate meaningful relationships with local and national arts organizations
• Team & Culture: Help recruit, inspire, and lead a high-performing marketing team
• Create a culture of clarity, collaboration, accountability and innovation
• Invest in staff development and evolve departmental capabilities
• Financial Stewardship: Develop and manage marketing budgets in collaboration with Finance
• Balance ambitious growth goals with disciplined fiscal management
• Ensure strategic allocation of resources to maximize impact

Requirements

• 7+ years of senior marketing and audience development leadership
• Deep expertise in subscription audience development with proven track record of driving both subscription and single-ticket revenue growth
• Experience managing large-scale campaigns and cross-channel communications
• Strong brand sensibility and exceptional writing and editing skills
• Experience with marketing research and quantitative analysis
• Knowledge of social media strategy and digital marketing ecosystems
• Financial fluency and budget management expertise
• BA required

Nice To Have

• Collaborative, partnership-oriented mindset
• Intellectual curiosity and forward-thinking perspective
• Energetic presence that galvanizes teams
• Emotional intelligence and ability to inspire trust
• Belief that marketing can elevate culture and community

Benefits

• Healthcare Benefits: medical, dental, and vision; plans with low-cost or zero monthly premiums; life and AD&D insurance; flexible spending accounts
• Retirement Plan: 403(b) plan with a substantial 5% annual employer contribution
• Paid Time Off: 3 weeks vacation, 10 sick days, 10 holidays; paid parental leave available
• Professional Development: access to online training and professional growth resources specific to arts management
• Discounts and Perks: discounted and complimentary tickets to ballet performances and other Houston theater district venues; exclusive partnerships with local businesses
• Wellness Programs: on-site gym and employee assistance plan with counseling services