Full-time Content Strategist HYBRID

Austin, TX (Hybrid)

$60K/yr – $100K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive content strategy and client acquisition outcomes as a content strategist at Mint Studios, leading strategy, production, and client collaboration.

  • Own content strategy, performance tracking, and content production coordination for client results.
  • Must-have: Strong writing and strategic thinking from the Nice To Have list.
  • Standout: Direct involvement in client advisory and cross-functional collaboration to deliver measurable impact.

Job Description

Responsibilities

  • Your role is to be a trusted advisor to our clients, creating and executing on strategies that help them acquire customers with content.
  • Here are the key activities you’ll do as a content strategist:
  • Content strategy & performance: Generate monthly content ideas aligned with client goals, ensure visibility in AI search/LLMs, monitor results (traffic, acquisition, rankings), and present outcomes in Looker dashboards.
  • Content production process: Lead expert interviews, prep questions, set up Trello workflows, and coordinate writers through drafts to final Clearscope-optimized articles.
  • Editing & publishing: Edit and finalize drafts, manage client feedback, and upload polished articles into the client’s CMS.
  • Client management: Run weekly/fortnightly calls, provide Friday status updates, handle questions, and push back on out-of-scope requests.
  • Writing: We encourage all our strategists to continue to invest in their writing craft which is why our Content Strategies will also often write content for clients and/or for Mint.
  • Team collaboration & growth: Join Mint Studios strategy calls, brainstorm solutions, and participate in monthly one-on-ones to support career development.

Preferred

  • What we really value is attitude, great writing and strategic thinking.
  • You don’t have to have a background in fintech – we can teach you that.

Benefits

  • 32 days holidays (inc. public holidays)
  • Yearly team off-site somewhere nice (Past trips: Barcelona, Milan, Faro and Alicante)
  • Health insurance
  • Company laptop
  • You don’t have to know about financial services (but you do have to be willing to learn). We value good writing more.
  • You’ll be able to see how your content delivers impact and helps our clients acquire customers.
  • We give a lot of detailed feedback. You won’t get vague feedback like “can you make this less confusing?”. We try to make our feedback to the point and we’ll always look for ways to improve the article ourselves (so you’re not left coming up with alternatives alone).
Mint Studios logo

Mint Studios

We help financial services companies turn their blog into a customer acquisition channel.

Edinburgh, Scotland, GBR
9 employees (7 in marketing)

Traffic Signals

Monthly Visitors
14.6K
Traffic Source Mix
Search
25.2%
Direct
26.2%
Referral
5.3%
Social
2.3%
Paid
0.7%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
7 (78% of company)
Marketing Roles Posted (Last 30 Days)
1