Responsibilities

• Build, launch, and manage paid campaigns in Meta Ads Manager
• Manage prospecting, retargeting, lookalike, and customer audiences
• Own campaign structure, budgets, placements, targeting, and bidding
• Monitor campaigns consistently and make optimization decisions without waiting to be told
• Spot underperforming campaigns fast and take action
• Scale what's working
• Keep naming conventions, tracking, UTMs, and campaign documentation clean and organized
• Support additional paid channels as our acquisition strategy grows
• Work with marketing and creative teams to continuously test hooks, headlines, offers, copy, images, video, calls to action, landing pages, audiences, formats, and retargeting strategies
• You'll be given goals and expected to own the work it takes to hit them

Requirements

• 2 or more years of hands-on paid media experience preferred
• Strong Meta Ads Manager experience
• Experience personally managing meaningful advertising budgets
• Strong understanding of campaign optimization
• Experience with audience and creative testing
• Understanding of conversion tracking and attribution
• Strong analytical ability and clear written and verbal communication
• Ability to prioritize your own workload and operate without constant supervision
• Willingness to move fast and test new ideas
• Ability to take feedback without getting defensive

Preferred

• Google Ads, YouTube, TikTok, LinkedIn Ads, GA4, HubSpot, Shopify, CRM attribution, landing page optimization, or marketing automation experience.

Benefits

• Full benefits
• 401k with matching
• Paid time off and paid vacation
• Wellness staff: massage, yoga, and fitness membership for all team members
• Sponsored Life Time gym membership
• Company outings and retreats