Responsibilities

• Reporting to the Chief Marketing Officer, the Digital Communications Manager develops and executes integrated digital communication strategies across email, text, social media, and lifecycle campaigns that support enrollment, retention, and institutional priorities.
• This role plans, implements, and optimizes audience-centered digital engagement that drives measurable awareness, inquiry, and student progression.
• Develops and maintains a comprehensive social media calendar that aligns with the college's events calendar and marketing campaigns.
• Develops social media campaign strategies and regularly reports on performance, insights, and provides recommendations for future content optimization.
• Designs campaigns that balance data-driven insights with creative storytelling to highlight the student experience.
• Leads the strategy and execution of the College's marketing email communications, including campaigns that support inquiry, application, yield, enrollment, retention, and student engagement in coordination with Student Affairs and Enrollment Management.
• Integrates email and digital messaging into institutional marketing campaigns, including automated drip communications and campaign messaging tied to advertising, events, and student communications.
• Utilizes the College's CRM system to manage contacts, segment audiences, and execute targeted communication strategies.
• Works in coordination with the Graphic Design Manager to maintain visual consistency between social media content, digital communications, and the College's overall brand identity.
• Leads content strategy, messaging, and optimization of the College chatbot, using engagement data to improve user experience and support inquiry, enrollment, and retention goals, in partnership with the Advertising and Media Manager.

Requirements

• Bachelor’s degree in Multimedia, Communications, Marketing, or a related field.
• Minimum of five years of professional experience managing organizational social media platforms and digital marketing initiatives, with a demonstrated ability to grow and engage targeted audiences and utilize CRM or marketing automation tools.