Responsibilities

• Develops and maintains a comprehensive social media calendar that aligns with the college's events calendar and marketing campaigns.
• Develops social media campaign strategies and regularly reports on performance, insights, and provides recommendations for future content optimization.
• Designs campaigns that balance data-driven insights with creative storytelling to highlight the student experience.
• Leads the strategy and execution of the College's marketing email communications, including campaigns that support inquiry, application, yield, enrollment, retention, and student engagement in coordination with Student Affairs and Enrollment Management.
• Integrates email and digital messaging into institutional marketing campaigns, including automated drip communications and campaign messaging tied to advertising, events, and student communications.
• Utilizes the College's CRM system to manage contacts, segment audiences, and execute targeted communication strategies.
• Works in coordination with the Graphic Design Manager to maintain visual consistency between social media content, digital communications, and the College's overall brand identity.
• Leads content strategy, messaging, and optimization of the College chatbot, using engagement data to improve user experience and support inquiry, enrollment, and retention goals, in partnership with the Advertising and Media Manager.
• Manages the College's presence on all social media platforms, including TikTok, YouTube, Flickr, Facebook, Instagram, LinkedIn, and other social media determined by the College.
• Develops and produces digital content, including video and photography, to support social media and lifecycle campaigns.
• Monitors and responds to social media comments and direct messages to foster community engagement, serve as the voice of the college, and alert the Chief Marketing Officer of any negative or sensitive messaging.
• Creates and updates digital content to support credit and non-credit recruitment initiatives.
• Publicizes and markets Atlantic Cape Foundation special events, including the Restaurant Gala, campaigns, and golf tournament.
• Serves as social media liaison with the Academy of Culinary Arts and Athletics and other key departments to promote programs and events.
• Researches, monitors, and implements emerging digital engagement trends and best practices to increase audience reach and interaction.
• Assists with internal and crisis communication, including developing and disseminating college-wide emails and other electronic communication, monitoring social media sites, and ensuring communication of timely and accurate information to the community during a crisis.
• Manages assigned budgets, monitors expenditures, and ensures purchasing actions are completed in accordance with College financial procedures.
• Maintains monthly key performance indicator (KPI) reports for assigned areas and provides recommendations to improve performance, refine strategy, or revise KPIs as needed.
• Ensures that marketing-related digital content, web pages, and online materials meet ADA accessibility standards and coordinates with the appropriate staff to remediate content as needed. Maintains awareness of evolving accessibility requirements and best practices related to digital communications.
• Supports major marketing initiatives and institutional events as needed.