Front-End Web Developer Manager at BlackLine | Los Angeles, CA | $133K/yr – $167K/yr

BlackLine

Front-End Web Developer Manager

Los Angeles, CA (Hybrid)

$133K/yr – $167K/yrManager

Posted 7 weeks ago

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Job Summary

Own and optimize the global website strategy and CRO, aligning with Marketing and product teams to drive brand engagement and pipeline while growing organic traffic and delivering a best-in-class user experience across BlackLine properties.

Own the web strategy, IA, templates, and UX across BlackLine.com and subdomains to lift engagement and conversions.
Collaborate to build digital programs, CRO roadmap, and SEO integration to increase pipeline and organic traffic.
Lead web governance, publishing processes, and a cross-functional team of designers, developers, and agencies with data-driven decision making.

Job Description

Responsibilities

Responsible for leading all aspects of the company s website strategy, development, and optimization initiatives to demonstrate the company s breadth of solutions as the leader in finance transformation.
Partner with leaders across the Marketing organization and beyond to create and implement robust and comprehensive digital strategies that enable brand engagement and transform the digital customer experience.
Manage all aspects of the BlackLine Marketing website to ensure brand consistency, content accuracy, and a frictionless conversion process to meet pipeline goals.
Oversee the overall web experience, information architecture, page templates, and components to ensure a consistent, scalable, and high-quality experience for users.
Contribute to the Conversion Rate Optimization (CRO) program, roadmap, and agency relationship to increase pipeline from the website.
Grow organic traffic to www.blackline.com globally through coordination with the SEO team with content, internal linking, and awareness of technical SEO components.
Monitor market trends and competitors to determine marketing opportunities and take actions to improve the visibility of the site and BlackLine solutions.
Manage the web team, contractors, and agencies while measuring the quality and velocity of execution with key metrics.
Communicate the annual web strategy and quarterly plans to cross-functional stakeholders.
Analyze page performance and user behavior to generate data-driven hypotheses, optimizing onsite user journeys.

Requirements

Deep expertise in Vue.js (Vue 3, Composition API, Vue Router, Pinia for state management)
Advanced knowledge of Nuxt.js (Nuxt 3) for SSG/SSR
Strong proficiency in modern JavaScript (ES6+) and TypeScript
Proven experience integrating decoupled content platforms (Contentful, Sanity, Storyblok)
RESTful APIs and GraphQL integration
Familiarity with edge computing and serverless functions
Frontend performance optimization (lazy loading, code splitting, asset optimization)
Dynamic routing, semantic HTML, structured data (Schema.org), dynamic meta tags
Analytics & testing tools (Optimizely, VWO, Google Tag Manager, Google Analytics)
Tailwind CSS with PostCSS or SCSS
Mobile-first responsive design
Ability to translate Figma wireframes to pixel-perfect UI components
Proficiency with Vite, Jamstack hosting (Netlify, Vercel)
Unit and end-to-end testing (Vitest, Cypress, Playwright)
Web governance, privacy (GDPR/CCPA), and security standards
Experience with web governance strategies and regional strategies

Nice to have

Experience with Optimizely, VWO for A/B testing
Leadership and talent development experience
Global cross-group collaboration experience
Experience deploying on Jamstack hosting platforms (Netlify, Vercel)

BlackLine

3.3 Glassdoor

Companies turn to BlackLine (Nasdaq: BL) to help solve their most complex finance and accounting challenges. BlackLine’s unified, comprehensive, and flexible solutions and market-leading customer service help companies achieve successful digital finance transformation. With BlackLine, companies can execute and manage financial close, intercompany, and invoice-to-cash processes with end-to-end transparency and intelligent automation. They can shift their focus from governance to guidance and deliver strategic business outcomes faster and with greater control.BlackLine is an innovation company—the pioneer in the cloud financial close market and the first and only holistic solution to address intercompany operations. A recognized leader by Gartner Peer Insights, G2, and TrustRadius, BlackLine is trusted by thousands of companies across all industries and geographies. Headquartered in Woodland Hills, CA, BlackLine is a global company with operations in locations including New York, London, Paris, Frankfurt, Tokyo, Singapore, and Sydney.

Founded in 2001

Los Angeles, California, USA

2.1K employees (129 in marketing)

www.blackline.com

49% recommend to a friend

69% CEO approval