Responsibilities

• Primary — YouTube content strategy & scripting (majority of scope)
• - Strategic POV. Have an understanding of what works well within the mental health video content space, with a focus on YouTube content creators. Surface those trends to the team, and proactively raise recommendations on improving content briefs.
• - Concept development. Translate our SEO content map (topic clusters, target queries, search intent) into video briefs that are both searchable and watchable.
• - Scriptwriting. Write tight scripts with strong hooks, retention beats, and clear CTAs. Optimize for the algorithm and channel without sounding algorithmic. Expected video lengths range between 9-15 minutes.
• - Editorial review. Review cuts from our external production team and provide clear, actionable feedback on pacing, structure, tone, and fidelity to the original brief. Your notes should be specific enough that a good editor doesn’t need to ask follow-up questions.
• - Clip strategy. Flag Reels and TikTok moments in the script at the concept stage — not after the fact — so the production team captures them in the shoot.
• - Packaging. Develop titles, thumbnail concepts, and metadata that drive both clicks and search ranking.
• Secondary — Channel management (YouTube primary, Instagram secondary)
• - Publishing & scheduling. Own the upload workflow: titles, descriptions, tags, cards, end screens, and scheduled publish times on YouTube. Coordinate corresponding Instagram Reels posts.
• - Performance reporting. Pull a monthly report from YouTube Studio covering views, watch time, click-through rate, and search traffic sources.
• - Channel health. Keep playlists organized, flag content that needs updating, and stay current on algorithm or policy changes that affect our content.
• - Deliverables (per video)
• - SEO-aligned briefs 4-5 (1 page: hook, angle, target query, viewer takeaway)
• - Full scripts with B-roll notes, on-screen text cues, and timing
• - Clip callouts in the script flagging Instagram and TikTok moments
• - Written editorial feedback on each cut delivered by the production team
• - Title, thumbnail direction, and metadata for publish
• - Published and scheduled on YouTube and Instagram per agreed cadence
• - Monthly
• - Performance report (YouTube Studio): views, watch time, CTR, search traffic sources, and a short "what to adjust" note

Requirements

• 3+ years developing concepts and writing scripts for YouTube content (brand or creator side — please share examples)
• Demonstrated SEO/discovery results — show us a video that ranks for its target query
• Experience reviewing and giving feedback on video edits — you've been the editorial voice in a production workflow, not just a writer
• Working knowledge of short-form repurposing; you've built content that travels from long-form to vertical without a separate shoot
• Hands-on experience managing a YouTube channel: upload workflow, metadata, scheduling, and YouTube Studio analytics
• Comfort briefing or coaching non-professional on-camera talent (therapists, subject matter experts)
• Be able to travel to one of these office locations (NYC, SF, or LA) once per month

Preferred

• Experience in behavioral/mental health content. You understand why compliance-aware language matters
• Comfortable owning an Instagram presence at a basic operational level (scheduling Reels, writing captions)