Responsibilities

• Execute a structured content calendar across Instagram, Facebook, TikTok, and Pinterest
• Produce and publish channel-appropriate formats including short-form video, single images, carousels, and infographics
• Leverage a mix of creator content, brand content, and light content capture to maintain a consistent, on-brand feed
• Drive measurable growth in reach, engagement, and positive community sentiment
• Monitor and respond to DMs and comments across all four platforms Monday through Friday
• Maintain a consistent, on-brand voice in all community interactions across organic and paid posts
• Escalate time-sensitive or sensitive issues to leadership as needed
• Compile and deliver monthly performance analytics reports
• Identify trends, surface insights, and make data-informed recommendations for content optimization

Requirements

• Prior experience managing social media for CPG or consumer health brands (portfolio or examples required)
• Strong short-form video instincts — you know what performs on TikTok and Reels
• Eye for aesthetics with the ability to design on-brand content in Canva or Photoshop
• Sharp copywriting and community voice — you sound like the brand, not a brand manager
• Data-literate and comfortable with analytics tools to measure and optimize performance
• Highly organized, self-directed, and reliable — we care about results, not hours logged
• Available to engage with the community M–F and meet consistent content deadlines

Preferred