Responsibilities

• Be the eyes and ears of our brand, listening to what our audience has to say and reacting quickly to current trends—pushing opportunities to key stake stakeholders for timely execution
• Eat, SLEEP, BREATHE all things social
• Analyze conversations around each of our brands and consumers to deliver insights/benchmarks for owned and earned channels and content performance
• Highlight key opportunities for growth across multiple departments including marketing, product development, merchandising and operations
• Highly analytical with proven experience in gathering data, performing analysis, and developing in-depth insights/recommendations reporting at an executive level
• Analyze and report on trends, conversation, and chatter across owned and earned channels to help drive merchant and marketing strategies.
• Stay current with digital/social and consumer trends to make recommendations that make our brands more relevant to potential consumers and provide actionable insights to merchant and marketing teams
• Actively engage with social media community members, acting as the brand's voice with a deep understanding of the customer and our brands
• Manage community interactions across multiple social platforms (Instagram, Facebook, Twitter, YouTube, Pinterest, Tiktok, etc.), providing the community with detailed, insightful responses in our unique voice to give a positive brand experience
• Partner closely with Social Marketing Team & Customer Service team at all times

Requirements

• A minimum of 3 years of social media experience, preferably with a retail company
• Result driven individual who gets excited about the numbers
• Experience with social analytics and listening through native and third-party tools for social platforms such as Facebook, Instagram, Twitter, Youtube, Pinterest, Sprinklr, TikTok, etc.
• Understands social measurement strategies and can create quick and actionable reporting utilizing a combination of tool
• A resourceful, innovative, and enthusiastic attitude about all things social media and content
• Have thorough knowledge and understanding of social channels and their role in Gen Z, Y, and Millennial consumers' lives.
• Strong writing, presenting, and communication skills that understand unique brand voice as well as how individual social platforms function and trend.
• Strong independent self-starter who can take opportunities and capitalize on them
• Advanced understanding of social analytics
• Experience using social publishing platforms, preferably Sprinklr